Enhancing your Business Logo with Feng Shui by Feng Shui NYC consultant
The beauty of Feng Shui is that you can incorporate it into anything and everything that you do in life...including Logo Design. It's not hard at all, you just need to have a basic understanding of the Feng Shui principles that focuses on color, texture, imagery, shapes, symbols, and more.
Laura Cerrano helped co-design a logo for a Day Care in Brooklyn New York. Thinking about what the business represents and the type of imagery to accompany the services offered, Laura Cerrano, Rose (owner of the day care) and her ad designer collaborated to create.........
Remember, when creating a design, think "KISS". Put into the design what is necessary to help get the point across. Here is the thought pattern for this design broken down to the final product :)
What does a day care represent?
Answers we came up with: Learning, education, play, fun
what imagery/items represent education?
Answers we came up with: books, chalk board, numbers, the alphabet, apple (for teachers), building blocks, children
What colors can we use?
Looking to Feng Shui, Laura offered colors that represent Knowledge, wealth, Family, and Fame
Why you ask?
Knowledge is all around a day care, every single thing they do is learning, the accent color is blue
Wealth is representative for the day care to grow so that she can expand her school and more children can register, the accent color is purple
Family is to representative of all staff and children working, growing, and learning in the day care. It also represents being supported in that environment, the accent color is green.
Fame through the color of Red is utilized to highlight the Day care and children learning there.
Once you choose a color palet try and stick to it. Do not add to many colors, unless that is your intentions because, it can become to busy. The message you are tyring to get across can then be lost. Remember, keep it simple.
Are there any auspicious animals to incorporate into the design?
yes, but again understand which ones are appropriate for what you are trying to achieve with your design.
For the case of the day care, incorporating turtles or a frog is very nice. The history of the turtle according to Feng Shui is that the Ba-gua map was inspired from the shell of a turtle. They are also considered lucky and bring prosperity of businesses. The image of a turtle is constantly used when teaching young children as well.
Front side of Ad
Looking to the numbers, we could have chosen any set up. We kept it simple and did 1+2=3 written on chalk board. Looking to Feng Shui Numerology, 3 is the auspicious number, it is seen to bring good luck.
In the books, we placed the accent colors of blue, green, and purple. On top they added an apple (fruit in Feng shui are a sign of abundance). Along side the books they place two smiling children faces and showed diversity.
Back side of Ad
Is the turtle for prosperity and luck. Below are the building blocks which represent the children climbing to the next level, not only in school but, in life as well. Inside were place the alphebet letters "A" and "B".
When Laura Cerrano saw the final product, she was so excited! :)
*Carole Provenzale has been a Certified Feng Shui Consultant since graduating from the Country's very first School for Feng Shui Studies that was licensed and accredited in 1997. Carole provides on site Feng Shui Consultations Long Island NY, Queens New York and New York City -Hamptons NY.
New York Feng Shui Manhattan New York City Manhattan NYC Consultant Laura Cerrano is a Second Generation Certified Feng Shui Consultant who has trained with Feng Shui Long Island and Masters from across the Country including Shamans to incorporate Native American beliefs and Space Clearings into her Feng Shui Consulting Firm, Feng Shui Manhattan New York City NY. After co-consulting on site for many years Laura began her own business in 2000 and has a strong client base in New York City, New York, Long Island NY, Queens, Brooklyn, New Jersey and the rest of the New York Tri-State area.
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