Attracting your Centers of Influence
In the past, I have spoken often of Centers of Influence yet it still amazes me how few people actually find them and use their extraordinary powers of connection.
Who are your Centers of Influence? It can be a mentor, a leader in your home staging or real estate field, the head of an organization or association…pretty much anyone that knows who you want to know.
For me as a Certified Home Stager, my ‘Centers of Influence’ started as a few good real estate agents, one real estate broker, a well networked real estate investor and finally, the owner of a local real estate investors club.
I took care of these people, and in turn, they took care of me. They introduced me to everyone they knew that could benefit from my home staging services, I was well spoken of from the stage, on conference calls and in emails by these Centers of Influence and they would also have me present my services during their events or meetings. It was a win-win situation. Naturally, I staged their listings and investment properties, gave them real estate marketing advice and did whatever they needed that was within my power to do.
These centers of influence allowed me to make multiple 6 figures in the home staging industry.
As I grew and developed APSD, The Association of Property Scene Designers (www.APSDmembers.com) my Centers of influence changed. While I still had my others, I now attracted new Centers based upon my needs and what I was able to offer. My new Centers were global leaders in the real estate investment arena, worldwide marketing, coaching and mentoring business owners, and CEO’s,. I was now able to give them new and different information based on my experience, expertise and connections, and they reciprocated in kind.
Because of these Centers of Influence, I have been able to expand APSD, our Home Staging Training Business into 8 countries…and we are growing. Currently, we have APSD Certified Home Stagers and Home Staging Professionals in the U.S., Canada, Australia, Puerto Rico, Ireland, Brazil, Spain and we are about to expand into France, New Zealand and soon in other parts of the world as well.
You can see how important these Centers of Influence are to your business. If I were you and you really do want to grow your home staging business and real estate business, I would sit down today and create your list of ‘Centers of Influence’ and start to build your relationship!
I hope you enjoyed this series. Please feel free to send me your comments, questions or requests. Next month, we will continue with another compelling series.
And for those joining me at STAGE!—I can’t wait to see you there! www.APSDmembers.com/STAGE
To your Abundant Success,
Karen Schaefer
Founder, APSD; The Association of Property Scene Designers
The World Leader in Home Staging Training and Certification
www.APSDmembers.com – Get your free Home Staging Training CD Today!
PS- If you are serious about building your Real Estate and Home Staging Business this year, join me at our Home Staging and Marketing Training event this June. And, right now, we have a ‘Refer a Friend’ 2 for 1 special. www.APSDmembers.com/STAGE
Comments (0)Subscribe to CommentsComment