Utilizing QR Codes in Marketing - Kodak/ Active Rain June Mobile Marketing Challenge

Real Estate Agent with RE/MAX United

QR Codes are AMAZING! I was so excited when I saw this challenge because I am a true believer in the use of QR Codes in my marketing. It is a great way to link to a website or tour for more information for your clients.

Here are just a few places that I use QR Codes...

  • RE/MAX Listing Signs - I print a large QR Code linking to virtual tour, laminate and velcro to sign.
  • Listing Flyers - QR Code links to Virtual Tour Link on Tour Factory.
  • Monthy Coupon Postcards mailed to clients - QR Code links to my website. See image below.
  • Monthly Magazine mailed to clients - QR Code links to my website. 
  • Blogs - http://kcmclaughlin.wordpress.com
  • Social Media - Facebook, Active Rain, LinkedIn, etc.
  • Event Flyers - Open House, First Time Home Buyer's Seminar
  • Business Cards - QR Code printed on back links to my website. See image below.

I could go on and on!

The QR Code on my listing flyer is linked to the virtual tour link on Tour Factory.


The QR Code on the back of my business card links to my website:

The QR Code on the monthly Coupon Postcard I mail to my clients links to my website:

Posted by

K.C. McLaughlin
Broker, REALTOR®, e-PRO®
RE/MAX United, Cary, NC 27511                                                                     

Cell: (919) 609-7463
Fax: (919) 469-8444
Email: KC@KCMcLaughlin.com
Website: http://www.KCMcLaughlin.com

Oh by the way...I am never too busy to take great care of your referrals!



 Check out my NEW Mobile Site! 

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Debbie Lynn
Prudential California Realty - Rancho Santa Fe, CA
Realtor, North San Diego 858.775.9771

Great post!  I think many consumers are just now figuring out that these can be used for scanning and getting information.  Many don't know that they have to download to their phones.  But you are smart to embrace the technology.

It probably wouldn't hurt all of us to do a mailing or newsletter to our clients, Facebook friends and others to tell them about them!!

Jun 01, 2011 06:40 PM #1
K.C. McLaughlin
RE/MAX United - Cary, NC
Realtor, e-PRO, Homes for Sale - Cary, Raleigh NC

Thanks Debbie! The response from my clients has been amazing. When I hand my business card out to new contacts they think I am so tech-saavy - and they have all of my information from my website on their phone to copy to their database.

Jun 01, 2011 06:49 PM #2
Myers Jackson
Real Estate Auctions, Land Auctioneer - Tallahassee, FL

KC i may have already sent this to you, however I agree, be a little creative a dress up the codecertifiedlandauction.com

Jun 01, 2011 07:23 PM #3
K.C. McLaughlin
RE/MAX United - Cary, NC
Realtor, e-PRO, Homes for Sale - Cary, Raleigh NC

Myers - That is a riot! Definitely more interesting when you dress up the QR Code. Thanks for sharing - have a great day!

Jun 02, 2011 06:38 AM #4
Casey Bui
Windermere Real Estate/North - Edmonds, WA

This is a great example KC. Thanks!

Jun 02, 2011 03:22 PM #5
Barbara Martino-Sliva
Dale Sorensen Real Estate Inc. - Vero Beach, FL
Vero Beach Real Estate Vero Beach Homes for Sale

Great post KC!  I am impressed with the various ways that you are utilizing them....show that you are very tech savvy!

Jun 04, 2011 08:50 AM #6
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

I've got them on my signs and they're programmable so that I can send them to the whichever listing it relates to.  Love all your uses.

Jun 06, 2011 10:04 AM #7
Tracy Lee Parker
Experienced Broker & Property Managers Since 2006

I love the business card. Did you get the QR code from Mainstreet?

Jun 29, 2011 11:12 AM #8
K.C. McLaughlin
RE/MAX United - Cary, NC
Realtor, e-PRO, Homes for Sale - Cary, Raleigh NC


I generated the QR Code from one of the free ones on the internet... http://qrcode.kaywa.com/ I then enhanced it using http://www.picnik.com/. It links to my RE/MAX website at www.KCMcLaughlin.com but you can link it to most anything! Thanks for the comment -- have a great day!

Jun 29, 2011 11:26 AM #9
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K.C. McLaughlin

Realtor, e-PRO, Homes for Sale - Cary, Raleigh NC
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