What's a Jiffy Pop REALTOR, anyway?
As I was checking in with AR yesterday, I came across BLiz's post about Blogging for Business. (See: "Blogging for Business Isn't Like Microwaving Popcorn!")
As they cleverly pointed out, when you are blogging for business, you expect it to be a little like microwaving popcorn.... you put it in the nuker, heat it up for a couple of minutes and -PRESSTO!- instant hot prospects!
It was further down the blog post that the Jiffy Pop REALTOR occurred to me. Do you remember Jiffy Pop? It came in an aluminum foil "pan" with a foil cover. Back in the 70s it was pretty neat stuff.
You had to start heating it over the stove top... (that's the thing with the circles on top of it that get really hot...) You shook the pan over the heat and waited.... and waited.... and waited to hear a >pop!<
The thing about "Jiffy" Pop is that it was anything BUT "jiffy". As BLiz mentioned about Blogging for Business: ...the one attribute you need? PATIENCE! If it was EASY, every agent in the world would be blogging for business.
Jiffy Pop wasn't any easier than making popcorn in a pot in oil... It might have been a little less messy, but ONLY if you kept it in constant motion.
So, Take BLiz's advice- have fun with it and keep at it.
Soon, you will hear a POP! Followed by a few more >POPS<. Next thing you know, you will have a full pan of popcorn to share with your friends.
And you will have earned every kernel!