I use the internet for a good portion of my marketing. There are many ways I do this, but today we're going to focus on one way to improve your visibility using Linkedin.
Linkedin is a great resource. The fact that it went public recently only helps, as more and more people are aware of the site. It is a high authority site for the search engines, and a great site to network on. You can do a lot of what Facebook allows you to do, but everything is business related. Facebook is great, but typically I don't use it for business purposes. Linkedin, however, is another story.
Today we are going to look at how to use your Linkedin profile to generate greater visibility for you online. First, if you don't have a Linkedin profile, go sign up and get one, it is free. I won't go into detail on how to populate your profile, there simply is not enough space in one post to do so, and instead I'm going to concentrate on two areas.
The first area is your actual profile. Make sure this is set to public. There is a radio button that you can click that makes your public profile visible to everyone. In addition, I check every box underneath except picture. This means my headline, summary, specialties, positions, etc. are all public.
The importance of this is that the search engines will be able to crawl your profile and index you accordingly. This brings us to point two. Be sure to completely fill out your summary and specialties. When people run a search for you (as many looking for a real estate agent or loan officer do) and find your Linkedin profile, everything you want them to know about you and your specialties will be front and center.
When completing this area, be sure to use keywords that match what you do. If you are a short sale specialist in San Francisco, say so. A little known fact is that Linkedin also has an internal search engine. For people looking for someone to network with, adding these buzzwords will help you get found within that internal search engine. Every bit of visibility you can bring to the table will add up in the long term to a strong online presence that you can leverage for more business.
There are many more ways to tap into the power of Linkedin, check out my Linkedin marketing post, and I will look at more in the future. I've created a real estate networking group, feel free to join as I will be sharing internet marketing ideas with that group as well - you can find it here. You can also take a look at how I've set up my personal profile here: http://www.linkedin.com/in/hardmoneyloans. Feel free to add me as a connection, I'm always happy to network with other professionals.