I had a phone call from someone, today, who wanted to see a property that I had on the market.
I called her back within a few minutes, (I pride myself on my response time) and she said that she'd already reached someone at my office (the agent at the floor desk) who was going to show it to her. That's great, I said. (and I meant it... my main job is to sell my listings... not to double-side them).
I then noticed that I had an e-mail, through Realtor.com asking to see the property, and a "LeadRouter" call to view the same property. All of these calls, e-mails and leads were generated by the same person within a matter of a minute or two.
She'd gone online, found the listing, and presuming that the best way to hear back quickly, was to hedge her bets and contact each and every contact on the page. Phone, fax, e-mail and "contact me".
That's just how quick you need to be, and how accessible you need to make your properties today. The internet generation... the 'instant message', text me now, the 'I need it now' generation is hunting for properties.
Will you be there?
(250 -34)
Wooosh! Did you see that?
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