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How to get Multiple Offers on EVERY Listing

By
Services for Real Estate Pros with BidOnRealty.com

I know what you're thinking... "Yeah right, another BS claim about how I can become a gazillionaire selling real estate."  You're right, you won't become a gazillionaire selling real estate, because gazillion isn't a real number.  You CAN however, force multiple offers on every type of listing except for one.  BidOnRealty.com offers Realtors® a three-pronged online price negotiation platform highlighted by an online auction system that the Realtor® controls, including start/stop time, minimum bid and reserve price.  You can use the system for Non-Distressed, Short Sale and REO listings.  We also just added a commercial category as well as a category for manufactured homes not titled as real estate. 

So, how do I get multiple offers on all my listings?  It's really quite simple.  List the property in the MLS at 10% or more below market value.  Make comments in the public remarks area that you will be holding an online auction for the property starting 3 weeks (It's customizable by you) from the list date.  The super attractive list price, coupled with the two "Auction Preview"open houses that we recommend you hold, will generate a ton of interest and activity.  Buyers can make offers on the home via our paperless Make Offer feature before the auction begins if they like.  Or, they can purchase without bidding at all at a price determined by you and the Seller via our Buy Now feature. 

But won't an auction result in the house selling for "auction price"?   If you mean fair market value, then yes.  For example:  Let's say your CMA came in at $200,000.  In the "old world" you may have listed the home at $215,000, knowing that everybody is going to offer less than the asking price (I know it's a generalization, but for the most part, true).  And maybe after 2 -3 months on the market you'd get an acceptable offer of say, $198,000.  With our system, you would list the house at say, $175,000 and have a starting bid of $160,000 and a reserve price of $198,000 (or whatever you and the Seller agree to).  And guess what happens?  All that interest will generate multiple bidders (offers) and I'll just bet you that the winning bid will be at that same $198,000 or so.  The difference is, you sold the house in less than 30 days, and you've given the interested buyers a transparent platform to make their offers on so they know how much they must pay to get the house.  Voila!

Oh yes, the one type of listing that our system won't work on?  That's the seller that insists on putting his $200,000 house on the market for $240,000 "Just to see what happens"  because he "really doesn't need to sell."  I'd drop that one like a hot rock anyway. 

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Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Mitch, those sellers area All of them. They all want 25% more than what the house is worth. I wonder though, will your site work okay for short sale sellers, or do we not even need to go there?

Jun 07, 2011 11:17 AM
Mitch Gover
BidOnRealty.com - Orlando, FL

Hello Eric.  There are definitely some unrealistic sellers out there.  Our system actually can work very well for short sales.  We recommend running the auction without a reserve.  The reason being that if a reserve price is not met, then there will not be a winner in the auction.  We also recommend not setting up a "Make Offer" range.  That is because acceptance of the contract is contingent on Lender approval and there isn't a clear communication channel for them to accept or reject the offer quickly.  That being said, when you can go to the lender with contract in hand at the winning bid amount, it gives you a pretty powerful negotiating position since that offer is probably significantly better than what the lender would end up with if they ultimately foreclosed.  "You need to take this offer because it isn't going to get any better than this." is your approach to the lender.   

Jun 07, 2011 11:41 AM
Stacia McCallum
Illustrated Properties - Jupiter, FL
Palm Beach County Real Estate

Yea the problem is that most people think off the bat that by listing the house lower you don't know what you're doing. Well, whatever works! Something to think about for sure Mitch!

Stacia McCallum

Jun 07, 2011 11:43 AM
Anthony Saunchez
Campa Properties - San Bernardino, CA
How can we be of service

The listing   lower strategy works very well.

Jun 07, 2011 12:03 PM
Mitch Gover
BidOnRealty.com - Orlando, FL

Stacia - The beauty of this system is that you are able to set a reserve, so the seller is always protected.  It's a different way of doing things, but works well. 

Anthony - Yes, it sure does.   You still end up at fair market value, you just get there faster and systematically.

Jun 07, 2011 02:23 PM
Chris Mayr
D3 Interactive Marketing - Orlando, FL

Who knows Mitch, you might even sell it for $210,000.  We know the buyer might be unhappy getting more for their property.

Jun 08, 2011 12:57 AM
Bryan Robertson
Los Altos, CA

Mitch, I really like this strategy and I've seen similar strategies work very well in the past.  For the right property, this could create a firestorm of interest and the seller could do very well.

Jun 08, 2011 04:18 AM
Mitch Gover
BidOnRealty.com - Orlando, FL

Chris - or $212,000...

Bryan - Yes, the strategy isn't a new idea, but in the past there wasn't an effective way to manage the multiple offers, that's where we come in.  Congrats on another featured post BTW. 

Jun 08, 2011 04:30 AM