I had an interesting listing appointment yesterday, but let's back it up a little to ME ME ME. Me is Corinne the oh so wonderful little British agent here in Barrington Illinois who put her business online from day one and worked like a horse at getting her web site seen.
Well that mission has been accomplished. Online I don't have much competition, offline is a whole different ballgame. When I first started I was warned off Barrington by my second broker. Forget trying to break that market I was told, it's sewn up tight, you'll never make it. Nothing like a challenge I thought!
At some point along the way I decided I wanted a copy writer to do my bio for me, you see I really am not a ME ME ME person, far from it. So writing 'why I would be the best person' for a buyer was not a task, it was like climbing Everest. I can barely jog up a small incline let alone climb that mountain, and the same was true of promoting ME ME ME in words.
Now Active Rain played a part here because I had been reading Marte Cliff for a while. I found her here but that's not why I called her. Before Marte became a copy writer she was a real estate broker and started her own little boutique company in a small town and when many said she would fail, she thrived. She did then what I am doing now. So she and I, well across the miles from Illinois to Idaho we had connected, although she did not know it!
I connected with Marte and she wrote my bio. It was the only page on my web site that I did not write. We had fun putting it together and Marte, well she really took the I out of ME, yet put the ME back in ME. In other words you can read all about who I am and how I treat people, my lifes interesting parts and things that help people connect with me.
OK back to yesterday. A couple of weeks ago I was called to talk about selling a townhome and we agreed to meet yesterday. Yes she found me on my web site and saw that I sold a lot of homes in Barrington. That is how she found me. So why did she call me. Somewhere along the line she connected with me as a person, and for that I thank Marte Cliff. You see my Dad was in the Air Force so I have lived all over the world. My potential client is in the Navy and has lived all over the world, and that is our connection and that is why she called me. It was Marte who put that information in my bio.
So if you ever wonder why someone calls you, it isn't just because they found you, it's because somewhere they connect with you. One of the best ways is to have a bio page on your website, or better yet get Marte to do it.