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Why Pricing Your Home in the Market is so important

By
Real Estate Agent

When someone is thinking about selling their home, they need to consider the stability of their local market, the available loan programs as well as their competition.

Let's say, you have a home that is typical for your neighborhood.  Three to Four Bedrooms, 2.5 bathrooms, Two Car Garage.  The Market Range is somewhere between $250,000 and $275,000.  The neighborhood is steady but homes that are selling more are in the high $100,000 price range.  Three bedrooms, 2 bathrooms with a Two Car Garage.  But you, Mr. and Mrs. Seller want to test the market out at $295,000 because you think you might get the price.

Here's what happens in overpricing:

  1. The market is still adjusting and so home values decline every month in your neighborhood
  2. Your competition sees that you want a certain price, so that seller decides that while his home is in the same price bracket $250,000 to $265,000, he feels that if he lists his property just under the $250,000 price range, he just might drive in multiple offers.
  3. If you have a mortgage, every month you have to pay for it and the upkeep.  It's called carrying costs and eats away at your final net price at the end of the day.
  4. If your home is vacant, there are chances of vandalism.  There was a similar situation like that in our office (not my listing, btw) where the home was vacant and the insurance policy was canceled and the homeowner had to pay for the damage because the home was no longer occupied. (not a non-seasonal/seasonal/vacation home)
  5. Your competition closes on their home at $248,500 and now that is no longer the base line but the highest you will be able to get for your home in the market place since you are now 160 days out since you went on the market.

Your best bet is to price the property "in the market" and not "chasing the market". 

It's your highest net that you are looking for not the ability to say "We got $5,000 more then Joe down the road even though it took us 7 months longer."

My suggestion is to get an appraisal as well,  The best investment you can have that will back up that value.  I suggested that to a friend up in Michigan and the appraisal and the Comparative Market Analysis were extremely close.  That's your best bet for the highest net price .. that, and well, a good real estate agent.

 

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Comments(5)

Danell Estrada
Highlands Ranch Appraisals, LLC - Highlands Ranch, CO

I agree with you completely as I am an appraiser and see what over pricing does to sellers all the time. Good research is important when deciding on the list price.

 

I also like what you said about "don't chase the market". I see Realtors pick the same or similar list price as a home down the street just because it is the highest price, but if you factor in the differences and that the house down the street has been on the market for over 6 months. The home down the street and yours most likly will not sell for that high price. Just becasue you desire that sale price does not mean it will sell for that amount.

Jun 08, 2011 02:55 PM
Barb Van Stensel
Chicago, IL

Hi Danell, what bothers me is that the carrying costs to reach that extra 5K, if they are so lucky and second, if the appraiser feels that it is worth that extra 5k, which I doubt,  is it may take $30k in carrying costs to get that $5k contract and then to have it go down the tubes because the value isn't there.

Jun 08, 2011 03:47 PM
Teral McDowell
Referral Patners LLC - Murphy, TX

Barb, I like the way you said it; overpricing makes selling difficult and in the end the agent gets faulted.

Jun 08, 2011 04:00 PM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

I'm not sure how I could say it better than you did.

However, here we are, at the time when you wrote this post, we have a featured post that said he intentionally over-priced his property by 5% and kept pushing back offers.

Jun 08, 2011 04:06 PM
Barb Van Stensel
Chicago, IL

Loreena, it all boils down to the question:  "What if it doesn't appraise out?"  Will the Seller adjust or who will adjust to make it work? 

Jun 09, 2011 05:07 AM