OK, so this is actually more of a rant than a tip, but there is some advice buried in here once you get past the two paragraphs of rant.
One of the things that annoyed me when I was searching for a new home three years ago was the lack of variety in the advertising of a home. It was second to the annoyance with how few listings had multiple photos. It's three years later and I still see it everywhere. Here's what I mean by variety. You see a photo of a home in the newspaper, and then go to the link printed in the ad. You see the same photo of the front of the home. Or, you see a home on Realtor.com and there is a photo of the front of the house, you click on the Realtor link and go to see the house on their website and you get the exact same photo or even the exact same SET of photos. There is virtually no added value in digging deeper on 80% of the homes listed. All you get is the same shots and the same information.
Why does this bother me so much? Because in this day of digital photography it takes about 30 seconds per scene and costs absolutely nothing to create added value by having different angles and images in different advertising media. As a consumer, I want more when I dig deeper. I don't want to be led down a path the essentially takes me to the exact same place.
That's the rant. Here's the advice. Take multiple photos of each scene you shoot for a home. Use one set in your print, one set on Realtor.com and another on your own website. Here's an example of just the front of a house. If I see a different angle each place I'm taken, I FEEL like I'm getting more information each time. For me, and I'm sure others, that's important. And it could be a difference maker for you.
Take a few extra moments to give yourself a shot at presenting in a way the gives the consumer more and more as they dig deeper and deeper into your home marketing efforts.
Just another idea, if a listing is on the market 60+ days, change the photos and marketing text, it's stale.
I adopted the added value photos, visual tour, scanned floor plans and scanned site plans after my own home hunt a few years ago. Shopping for a home 2,000+ miles away I learned:
The home I ended up purchasing was a home I ripped from the showing book. I told my agent to skip it, it's ugly. She insisted. The home was actually the best deal compared to the others we saw. I think the photos may have actually been what caused the home NOT to sell. Fortunately, my agent had previewed the home and knew it was for me.