Word-of-mouth campaigns can be a valuable tool in your business's overall marketing strategy.
They often generate quality referrals because customers rely on recommendations from trusted sources more than they do from advertisements. Additionally, the costs associated with running a successful word-of-mouth campaign are usually a fraction of what a traditional advertising campaign can run.
But what you save in dollars spent you will need to replace with time and effort. On top of delivering the highest quality product or service possible, you'll need to plan and execute a schedule of networking events that will put you in front of people and begin to build your credibility.
Below, I've assembled a list of 10 credibility-enhancing materials that you should have at your disposal in order to make the most of every networking opportunity and ultimately build a successful word-of-mouth campaign. Not every item should be used at the first point of contact with a potential client or someone who can refer clients to you.