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Before and Afters in a Web Based World

How many times in today's competitive real estate market does a beautiful property get hits on the web but few actual showings? It is increasingly important in our hustle bustle world to tell a compelling story on the web...just to get prospective buyers to schedule a showing.

Put yourself in the shoes of a buyer and decide which photo would cause you to schedule a visit...

fr before OR.......................

FR aft

before OR...................

aft

The reality is that if they don't see it they don't buy it! Call Design To Market Home Staging Cincinnati and learn how we can help you to transform your home.

Click on the link to see more examples of our Cincinnati Home Staging Projects.

Jo Potvin Design To Market LLC 513-265-0952

Posted by Jo Potvin-Home Staging Cincinnati - Design To Market on 10/11/2007 07:56 PM

Comments (27)

home stage cincinnati, home stager cincinnati, vacant home staging, design to market, jo potvin, home staging cincinnati, cincinnati home stager

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Post is included in group: Staging "Before" & "After" Pictures

27 Comments on Before and Afters in a Web Based World

OCT

2007

Jo,

Perfect example of the power professionally staging and good photography... Good Job.

Stacy

What a clever title! It's very true. It's a web based world now ;)

Cheers,

Cindy

Jo - exactly correct. Whether folks like to admit it or not, most of it starts on the web.

Jackie

OCT

2007

Jo, You are so right! I know that your post is one way of helping folks see the truth of this FACT. One of the things I'm having a problem with is figuring out a polite way of answering this response from some of my local REAs, "My client wouldn't go for staging. We can't even get anyone to go see the property." Does this sound too impolite, "A large majority of home seekers have already 'seen' the houses on the internet and may be avoiding the personal tour because of the perceived condition."?

Love this blog! Simply stated but strong message!

Ooooh, Ooooh, Ooooh, I love that armoire. The whole look is fabulous and you added so much to those pics. In answer to Yvonne's question, I have asked them how they think buyers would like to see the property... with close to 90% of buyers looking first on the net... why wouldn't they want it to its best? That is when I say "we can do as little or as much as you like to help you get this home SOLD"... what would you like to do? Most of the time the Realtor goes back to the seller and promotes Staging :)

Thanks LKP, Perhaps what I'm leaving out is a reference to the buyer. I had a REA say to me recently that the house we were standing in was always as neat as a pin and there would be nothing staging could do for it. I was dumbfounded, because we were standing outside of a bedroom which had floor to ceiling brown boxes stacked in two corners of the room. That doesn't even account for the huge empty fish tank taking up a large portion of the living room and the weeds and other items tracked all over the carpet. What I'm really having trouble with is the idea that the REAs keep saying people won't even go look at the houses. Of course they won't; so many of the MLS photos I see look deplorable.

Jo: Very good points and very nice photos. Simply put, staging and nice photos help sell homes.

Jo,

Wow that is a big difference. From someone who has never used a stager how much would something like that cost? Is it per month?

Mike Lewis

OCT

2007

Awesome furniture placement, Jo! Both rooms look wonderful. I really like the 1st living room. It looks so vibrant and spacious.

Nice work Jo! What a testament to why homes should ALWAYS be staged, vacant or occupied!

(One thing that always gets me is shown in your Before photo of the living room -- those "pattern" marks that the vacuum leaves on the carpet -- I hate that! Glad they disappeared in the After shot!!)

Very Nice example Jo! I do believe more and more buyers are 'pre-shopping' the homes for sale!! Photos are everything!! Regards-Kathleen G

OCT

2007

Thanks for the comments. As a follow up note, both of the before pictures were posted with the listings prior to our staging. While we stage many vacant homes we are also doing more work in properties where nice furniture is left behind but the "total look" in regards to furniture placement and accessories can be added to enhance the message. We enjoy working with our clients possessions and using our accessories and artwork to take the listing to the next level.

The first room appears bigger after you add the furniture. :) I love the angle of the 2nd room in the after picture. Your pictures are great. Great post and job!

Jo when I looked at the first picture I was thinking bowling alley and I know buyers would wonder how to place their furniture in that awkward looking space. Well you sure showed them. Beautiful job on both rooms. Your message is one that all realtors and sellers need to hear and 'see.' Great post. Betty

OCT

2007

Hi Jo-

I love your portfolio on your website also. I actually showed one of your before and afters to convince a client to get rid of her wallpaper! Great work!

Kathy

I think it is really helpful to have good tangible examples for homeowners to understand why we do what we do! Kathy I hope you got your client to move forward with removing the wallpaper.

Jo,

You are an amazing storyteller. The house screams "Buy Me!"

OCT

2007

Excellent work! Excellent photography (yours or professional, Jo?)!

I especially appreciate that the "longer view" of the "larger room" with the vacuum marks is infinitely less appealing than the "tighter view" of the "smaller room" because it was BEAUTIFULLY STAGED!

Congratulations, and Cheers! from DC...

Jaynee

Jaynee, I have to admit the after photos were taken by a professional. I think it is an important part of the complete staging project.

JAN

2008

I am thrilled to report that both of these properties sold within 5 weeks of staging! Yet again proving that STAGING WORKS!

Congratulations Jo! That is fantastic. It is so good to look at these photos again. And the point of the blog is so very important. Thanks for bringing this to the forefront.

What a difference, how could you not want a staged house?

JAN

2008

Good question Cindy...ask the Realtors? How could they NOT see the difference. I think they do, just don't want to take the leap and risk with their client...in my opinion it is almost criminal not to recommend staging. Who are they to decide a seller shouldn't get as much as they can?

What GREAT examples of the impact staging can have on a home.

Congratulations. Your post is being featured within the group Staging Before & After Pictures

Kathy

Good points and good post, it makes sense thank you.

Joey

I feel that these types of scenarios are critcal to think about as we enter 2008. Many will be listing their homes now that the holidays are behind us and if all of these new options enter the market, it will be critical to offer a differentiated product.

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Jo Potvin-Home Staging Cincinnati - Design To Market

Cincinnati, OH

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