Not just hobnobbing at the Chamber or Rotary, but goups specifically established for business referrals - do you belong to one? A good referral goup that encourages personal and professional growth is worth its weight in gold, no matter how much the members weigh!
A 60 second commercial in a friendly group makes delivery to someone out in the real world much easier. Instead of, Uh, well, hm, I work for...then the room gets hot, bang you're ready because you've done it plenty of times.
Public speaking becomes easier, too, after performing before friendlies.
Plus, where else can you hire a sales staff for so cheap?!
Of course, if you're in my area, they don't work. Only loan officers waaay far away from me are encouraged to join.