Studies show it takes 7 to 12 impressions before people act on their intentions. How can you stay not top-of-mind? How do you effectively keep marketing to the same prospects without becoming a pest?

Part of the answer is to create & send newsletters that are content-driven. Nobody likes being solicited repeatedly from the same establishment. If you drive newsletters filled with valuable information, information your prospects will appreciate, then you'll stay visible and they will remember you when it's time to buy.

Read the different content strategies listed below and judge which ones fit your newsletter best:

Tips & Ideas
If you want to become recognized as an expert, this is your best strategy. Helping prospects to solve their problems quickly transfigures you from a stranger to becoming their friend.

Insider Information
This strategy is excellent if you farm a specific neighborhood. If you keep apprised of developments with neighbors, businesses and schools around the neighborhood, families will appreciate learning about it from you, especially if they don't have the time to seek out the details.

Information from other Sources
Do you have a network of relationships with other professionals who serve the community, i.e. interior decorators, home improvement specialists, landscapers, etc.? If so, you can supply families with valuable referrals. And if you secure special discounts from your network, you can pass it along to the neighborhood.

Success Stories
If you're the type who doesn't like to toot your own horn, this strategy is for you. You can creatively describe the quality of your service by using an actual client's story, without it being perceived as boasting. Think of it as a press release with a touch of flair.

Innovation in Progress
Are you the type to purchase the latest gadgets? Prospects who innovate constantly in their business or at home will appeal to this strategy. Even without buying every gadget known to mankind, usually you can find research online, like product and tech reviews, and compile the information and forward as a product review.

Learn from Others
Sometimes you'll learn your best content strategies from watching what others do. If you work in an office with other Realtors®, at your next sales meeting request that everyone bring their newsletters to share with each other.

Prospects don't want to be constantly solicited. When you deliver content, they'll appreciate your helpfulness and it becomes easier to include items that promote your business. Read here for some quick promotional ideas to include in your newsletter

Look at every newsletter and mailing you receive and notice which writers get and keeps your attention. Discover what bores you and what you end up reading and responding to. Always take the best things you like, adapt it to your style and leave the rest.

Do you know which content strategy is my newsletter? Hit reply and tell me which one you believe it is.