When I do a class/presentation at an office. This is one of my first tips.
Please use horizontal photos in MLS, Realtor.com, etc.
These online services are set up for horizontal photos: all of them;
- MLS
- Realtor.com
- Trulia
- Zillow
- Yahoo Real Estate
When you enter a vertical photo in any of these sites, two things happen.
- It doesn’t look good.
- Since the image frame is not formatted for vertical images, the photo gets compressed to fit. The visual information which you are trying to convey is not being seen.
- There is too much negative white space on the page, which is not visually appealing. Yes you do need some white space, or else there is too much for the eye to process. Too much white space however, looks like a void.
- You are wasting your marketing money. You pay for this marketing space. By using vertical photos, the space on each side (for which you have paid) is wasted.
I have yet to see a vertical photo in MLS which would not look better as a horizontal. Some of the common culprits:
STAIRS:
FIREPLACES:
FRONT DOORS:
So do you mean that vertical photos NEVER look good?
ABSOLUTELY NOT!
Just not in pre-formatted online pages, MLS, Realtor.com etc.
WHEN TO USE VERTICAL IMAGES:
- Your own website
- Print marketing:
- Beauty sheets
- Postcards
Vertical images are great for creating varying visual images, which are more interesting-and therefore more appealing, keeping the buyer looking longer. But MLS and the others are just NOT set up for verticals.
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