Inbound links are simple and easy to use. They consist of a simple hyper text link that points to particular site. “Real Estate Website Design” is an example of an inbound link from this blog to www.paperclipcms.com.
There are two major parts to an inbound link. First, the url or address. This is the destination that the link will take a user to. This is fairly important because when dealing with real estate website SEO, you want all inbound links to be pointing to a)your site and b) the page you indicate. The second and most important part an inbound link is anchor text. Anchor text is the lettering used to construct the link. In the above example the anchor text is “Real Estate Website Design.” Anchor text is crucial because search engines use it to determine the relevancy of the link. In our previous example, I could have written the anchor text read “Really Nice Cars And T-shirts.” There are no rules as far as creating anchor text, however, search engines love to see relevant anchor text; anchor text that ties in with the theme or content of the site it is linking to.
So heres how it works. A search engine will come by, go through the content of this blog post and see that there is a one way link to www.paperclipcms.com. It notches up a point for www.paperclipcms.com. Search engines are not in the business of giving out points for nothing. Search engines are in the business of providing quality web sites for their users. In fact, their very existence depends on giving people what they are looking for. To ensure all is above board, the search engine then looks at www.paperclipcms.com to see what its all about. In this case, the site is indeed about “real estate website design” and this blog is about real estate websites. Thus, the link has value.
The process by which search engines assign and use link values is a little complicated to be sure. After all some of the best minds in computer science are employed to make sure it stays that way; to ensure that search engine continue to provide quality results for their clients. That being said, ignore how it works and focus on why solid inbound links are important. The bottom line is how it works is not nearly as important (or exciting) as seeing your site climb the search rankings.
Robs Three Pointers For The Proper Utilization and Implementation Of Inbound links
1. Inbound links are crucial
2. One way inbound links are dramatically better then real estate link exchanges. They are harder to get but worth it. But when you are starting out, don't scoff at link exchanges.
3. Inbound links have more value if their anchor text is relevant to their destinations.
Right now we have some great posts regarding links and other real estate SEO matters at our group Active SEO. Come by and check us out.
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