I Think Therefore I Blog: Realty Blogging Says Be a Groundbreaker...Blog Now!....Review #1

By
Real Estate Agent with Howard Hanna Cleveland City Office

woman blogging on computer while on phoneIt has been so gratifying to begin reading Realty Blogging along with other Rainers, with the intention of brainstorming our way through the book as we go along! I am only on Chapter Three, but it has been mind expanding (in a good way!) while also bringing up questions and looking for feedback. So I am excitedly posting with the hope that we can have a blast with our on line book club. First, credit where credit is due: if any of our blog posts in this group inspire you to read the book, it was written by Richard Nacht and Paul Chaney. The post on Realty Blogging by Mariana Wagner, is a good start to our book reading process!

So what is striking me about the book so far? Mind blowing facts for one thing - and opinions on what blogs should be:

"Blogs Beg to be written in punchy, informal and authentic voices."  

"People do not want to be spoken to, they want to be spoken with.....blogging provides a way for us to speak with [people] and provide a means by which they can talk back...."

"....It is less about sending a controlled, contrived sales message, and more about engaging people in conversation...."

These are three things that jumped out at me as I began reading. There is so much to approach about the book, so for this post, I'm just doing quotes and facts:

1. There is a new weblog created every second, and 50% of bloggers are STILL blogging three months later;

2. 70% of all website traffic comes from people looking things up on search engines (like but not limited to Google); Mary McKnight has already told us about the 70% figure. This next figure should pique your interest though, I know it did mine: only 20 percent of the people who Google or Yahoo or MSN or whichever, click on the paid results (right hand columns on Google) which are called SEMs - Realty Blogging says, 80 percent of people Google and then look at the 'natural' results not the paid ones! That made me smile. SEs love blogs and Googlers like the free links not the paid ones. That saves us money, no? What are your thoughts?

3. 77% of all home 'shoppers' are using the Internet

This one blows me away:

4. Blogs are geared to easier search engine reading because they are rich in well, rich text and simple text, as opposed to websites that can be overloaded with graphics. Search Engines Love Blogs. Mary McKnight may cringe at my explanations (sorry Mary!) but I only know how to do it in layman's terms. The Search Engine spiders search and soak up the text in blogs and apparently that makes it easier for blogs to get good SEO placement faster than websites.

5. Community Blogging makes it easier on individual bloggers because each post within a community causes the search engines to spider their way through the posts and help improve that communities collective, and each individual within that community, ranking on search engines.  THANK YOU THANK YOU ACTIVE RAIN GODS.

Now this one brings up my first question:  Structure your blog for relevance -- it should stick to a few 'tag' topics with just a few exceptions along the way.  Question: My blog is about Cleveland, at least most of the consumer posts are. I checked out my tag count (per one of Mary McKnight's awesome suggestions) and found 42 tags for Cleveland. So obviously I shouldn't have Cleveland as a tag? Because according to Mary AND Reality Blogging, 12 tag mentions throughout a post is good, 42 is overload and might make the SEO gods mad.  Yes?

However, they are also praising Grow A Brain, a blogger with amazing SEO and readership and links to his blog. Tons of links. In fact, he does more linking than writing. When I go to Grow A Brain however, he is all over the map! Great reading, stuff about community, real estate with world news and silly stuff from around the world thrown in. So how does he keep his tags optimized and reaching good SEO when he is all over the map?

For that matter, one of the things Nacht and Chaney discuss is good, loyal readership right along with SEO.

Which is more important to you?  Having good readership that comments and comes back to read your next post? Or first page search engine results? Or are they compatible after all? 

This is all from the first two chapters in the book; and I'm hoping some of you who have read this, or understand the compatibility of SEO and high readership through quirky or honest 'from the heart' blogging, can help me wrap my head around this.  Can the two coexist?

Do you find it intriguing that Realty Blogging says straight sales style posting is not as attractive to blog readers its more appropriate for websites? I do.

I am truly hoping that by examining this book with a lot of you who are technical experts on the blogging end and those of us who thirst for the knowledge to be like you, we can have the best brainstorming time ever.

That's all I have for now. Except to thank the philosopher Descarte for his phrase Je Pense Donc Je Suis or, I Think Therefore I Am, which I was happy to sort of rip off for my title. 

Peace Out - 3C

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Rainer
111,645
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
Leanne now I am hoping you are going to give me some friendly competition in this area!  And ty! I'm hoping Broker Bryant wants to have some fun and play with this for a bit.
Dec 11, 2006 08:00 AM #93
Rainmaker
211,178
William Collins
ERA Queen City Realty - Scotch Plains, NJ
Director of Property and Asset Management
Carole, Thanks for the post. I am still in the infancy mode relative to blogging, but I am learning. Thanks!
Dec 12, 2006 10:34 PM #94
Rainer
493,073
S. Leanne Paynter ☼ Broward County, FL
United Realty Group, Inc. - Davie, FL
Davie, Plantation, Cooper City & Weston Specialist
Carole - thanks for the vote of confidence, but those are some pretty big shoes to fill (figuratively speaking, of course).  I'm still trying to catch up with ya'll on reading the Realty Blogging book... gotta find the time!
Dec 13, 2006 12:26 AM #95
Rainer
111,645
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

I can't find any time to blog either, more 'time management' readjustment to do, Leanne!

William, welcome to Active Rain. Looking forward to reading your posts!

Dec 13, 2006 01:41 AM #96
Rainmaker
153,835
Nancy Lohman
Highlands Ranch, CO
Carole, This is so amazing, I really liked Mariana Wagners post on Realty Blogging, then I read yours. Jumped in my car and bought the Book.  Looking forward to reading all the comments. Thanks.
Jan 02, 2007 12:10 PM #97
Rainer
111,645
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
Hi Nancy great to meet you, can't wait to read your posts! I bet you will get a lot out of this book. I just wound up going back to it to reference something today. Was also thinking with the new year and all, wonder in five years how different a book like this will be? Interesting no? Thanks again!
Jan 02, 2007 12:16 PM #98
Rainmaker
153,835
Nancy Lohman
Highlands Ranch, CO
Carole, It will be so out of date by then....it will be called something crazy like brain linking "brinking" lol
Jan 02, 2007 12:21 PM #99
Rainer
111,645
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
rofl, Nancy I like you alot already :=)
Jan 02, 2007 12:26 PM #100
Rainmaker
419,288
Derek and Mariana Wagner
Springs Top Agents- Keller Williams Premier Realty - Colorado Springs, CO
Springs Top Agents - Colorado Springs REALTORS®
Brinking?!? I am SO THERE! Where do I sign up?
Jan 02, 2007 02:01 PM #101
Ambassador
3,445,591
Jeff Dowler
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Great review, Carole. I am in the midst of reading the book now and re-reading each of these posts has been so helpful - they are all bookmarked so I can read again and again...just like I suspect I will do with the book itself. As you mentioned at the beginning of your post, it IS mind expanding - so much to try and absorb. This chapter was especially powerful. Thanks!

Jeff

Jan 22, 2007 01:42 AM #102
Rainer
111,645
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
Jeff, I'm glad you are reading the book! Knowing you and your insightful mind I can't wait to hear what else you have to say about it. I'll keep following your trail on the posts...or maybe reading your own? :-)
Jan 23, 2007 02:37 AM #103
Rainmaker
211,178
William Collins
ERA Queen City Realty - Scotch Plains, NJ
Director of Property and Asset Management

Carole,

Thanks for the post. I am reading the posts referencing Realty Blogging, my next acquisition.

Jan 23, 2007 08:28 PM #104
Rainer
125,678
Timothy Schwartz
Century 21 Mack Morris Iris Lurie - Marlboro Twp, NJ
Carole: Do u use a separate blog for your consumers.  The one about Cleveland?
May 07, 2007 02:38 PM #105
Rainer
111,645
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
Well I use my other blog, Timothy, as my local/consumer blog I guess. Although people do find me on here too. But yes, I am being diligent about blogging on that blog about Cleveland stuff. Are you doing that too?
May 07, 2007 02:44 PM #106
Rainer
111,645
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
Mr Colins, thank you for stopping by.....did you get the book? I find it very useful as a reference.
May 07, 2007 02:49 PM #107
Rainer
125,678
Timothy Schwartz
Century 21 Mack Morris Iris Lurie - Marlboro Twp, NJ
Carole:  Yes, I use http://coltsneckopinion.com but no one comments on it.  Here in the Rain people comment and the blog comes alive.
May 07, 2007 02:52 PM #108
Rainer
111,645
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

When you get the book you will get more of an idea of how to  increase your blog readership. I don't get that many comments but as I network with other local bloggers  I find I am getting calls from people in my area.

 I hear you about the comments here...it makes it fun to get a real conversation going in AR. I do miss that on my local blog but I am hoping to get there eventually! lol   Thanks for stopping by....I read a bit on your other blog and it seems very community oriented, good luck with it !

May 07, 2007 02:56 PM #109
Rainer
125,678
Timothy Schwartz
Century 21 Mack Morris Iris Lurie - Marlboro Twp, NJ
Thanks Carole, I appreciate it.
May 07, 2007 04:01 PM #110
Rainmaker
1,003,576
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Carole:  Wow... what a great post.  I know I am late to the party here... but this was posted about nine months before I joined Active Rain... and the only way I saw it... was by coming to the Realty Blogging Book Club group... and seeing it on the Blog Roll.

Carole... thanks for such a great review.  From what I can see... this book is still very relevant... two and one-half years after this post was written.  Thanks again... take care... Go Cavs !

Apr 20, 2009 03:03 PM #111
Rainmaker
1,003,576
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Carole:  Watch out for the comment above me.  It is a spam comment.  I have seen perhaps ten of them tonight.  Also... I suggest you NOT click on the link... since it is spam... and may lead to some virus or trojan horse.  I suggest you DELETE the comment.  Take care...

Jul 16, 2009 01:30 PM #112
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