Is ActiveRain a Good Place to Publish Your Listings?
I think there's a tendency by many people, especially new members, to act on the assumption that ActiveRain is primarily a Listing Aggregator site, similar to Zillow or Trulia. This is evidenced by the number of folks whose blog archive is nothing but a never-ending litany of properties.
Is ActiveRain a good place to promote your listings? With so many listing aggregator sites flooding the Internet for consumers to access, don't most Buyers use those sites for their home searches? If so, then what's the value of posting your listings on ActiveRain?
If memory serves me correctly, it was never the intent of the ActiveRain Founders to publish listings on the platform, but they later relented to majority member sentiment. Maybe Bob Stewart can pipe in here and confirm that thought.
Regardless, I confess to promoting the majority of my listings here on ActiveRain. But they're the exception to my content, not the predominant element.
In addition, whenever I do post my listings, I usually do more than simply copy & paste HTML code from flyer generators like Postlets or vFlyer. I like to write 'content-rich' articles that adequately describe the property, interspersed with pictures, along with details about the development/neighborhood, area schools, nearby shopping and attractions, etc. I also like to use virtual slide shows like RealEstateShows and PhotoSnack.This way my listings take on greater depth, personality, and character, rather than a seemingly clincal array of cookie cutter flyers.
What have you found to be effective? Do you publish your listings on ActiveRain? What flyer generating program do you use or prefer?
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Rich Jacobson is a licensed real estate professional with Windermere Real Estate, providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SoundBiteBLog, and Crabbing in the Hood, or e-mail: firstname.lastname@example.org