Narrowing Content to fit the needs of your Real Estate Prospects.

Does having a real estate website build your prospect database?

When people find your website, it’s your chance to demonstrate to them why you’re the best at what you do and why they should work with you. You’ve probably found it much easier to close people who find you vs. people you’ve found yourself. So the next question is: what content should my website have?

Your website should be a composite of and reflection of the different types of people in your target market. Your website should be all about THEM. NOT you. Quite frankly, prospects don’t really care who you are. They just want someone or something to help them find the homes they want to buy.

Let’s say your target market is Brampton, Ontario. Brampton is ethnically diverse, but there are a noticeably high number of East Indian people there. So if you wanted to focus on that market, you should design your real estate website as if you were one of these people. Many of them are immigrants to Canada and are probably much more comfortable reading and speaking information in their mother language. So your website should be available in all the different languages these people might speak.

You don’t necessarily have to hire a translator to get this done if you don’t speak any of these languages. There is very sophisticated software available nowadays for translating writing in specific languages with great precision. Google has translators to cater to this need.

It is important to always narrow your content to your specific target market. This way they find you easily and they feel more comfortable doing business with you. However, you have to first decide and establish what your target market is before you proceed with narrowing your content down.