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If I Want More for my Home I should just Price it Higher, Right?

By
Real Estate Agent with Keller Williams Greater Omaha 20041001

If I Want More for my Home I should just Price it Higher, Right? Wrong!

When the time comes to sell every seller in Omaha has the same goal, to get as much as possible for their home. So how does one get the most money for their home? Most sellers think to sell for the highest price they need to overprice their home. Their reasoning might be that any buyer is going to offer less or that by starting higher they have negotiating room. Another justification for overpricing a home is that if a buyer likes it they will just make an offer. Even some real estate agents buy into this thinking, of course these are not the most successful agents.

The best real estate agents know that to get the most for a home it needs to be priced at market value, not above. If a home is priced right not only will it sell for very close to what the asking price is, it will also sell much faster. When buyers see a home is priced right, they act on it quickly because they know that if they don't someone else will. On the other hand a home that is overpriced will take longer to sell, will sell for less and will often require repeated price reductions. An overpriced home allows buyers to bide their time. It creates no urgency for them to act and thus allows them to write a low ball offer.

Even in this slow real estate market I've had several homes sell for their full asking price. Some even slightly higher because I was able to get multiple offers and the buyers bid the price up. The best priced homes always get the best offers.

 

 

 

Comments(2)

Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I agree. I got a full priced offer on a listing in under 48 hours. The sellers wanted it higher, but it never would have sold so fast or for this price if it was higher.

Jun 18, 2011 11:39 AM
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Too often sellers act as if buyers don't know market values. Overpricing is a bad strategy. All it does is add to DOM (days on the market).

Jun 18, 2011 11:50 AM