79% in 2005, ?% in the future?

The stats keep improving, but adapters are not as fast as non agents nation wide.  Oh - and what kind of nut would do this "blog" thing? Bernice Ross Explains.

Web strategies

Consumers continue to shift their business to the Web. In 2005, 79 percent of home buyers used the Internet as an information source (NAR Profile of Home Buyers and Sellers 2005). While it is relatively easy to market your listings on multiple Web sites, figuring out a lead-generation strategy is more difficult. The hottest trend for 2007 is to start a blog. This allows people to get to know you anonymously and to learn to trust you. A regular reader has a high probability of becoming a future client. Again, you are providing a service before you are asking for business. While blogs take time to write, it is much less expensive than marketing using traditional mailing. It also puts you online. In fact, all of your print advertising pieces should direct your recipients to visit your Web site and/or blog.

 

Real Estate Articles from Inman News
 
 
 

Marketing strategies for a shifting market

When referrals are not enough

Friday, December 01, 2006

By Bernice Ross
Inman News

 

2 Comments on 79% in 2005, ?% in the future?

Chris it is nice to see the numbers from NAR. But in your own business you better track where yyour business comes from forget about NAR's results

12/01/2006 08:14 AM by Bob Pavey,CRS (RE/MAX Hometown)


Chris, 79% is higher than I thought. I have run an ad that says "75% of buyers start their seach on the internet. The other 25% can call me at 410-530-2400"

www.HomeRome.com

Baltimore, Md

12/05/2006 09:42 PM by Margaret Rome- Baltimore, Md.-HomeRome.com (TREC-Sell Your Home With Margaret Rome)


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