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The Three Most Important Things In Blogging: Content, Content, Content

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Real Estate Agent with Coldwell Banker Residential Brokerage

The Three Most Important Things In Blogging: Content, Content, Content

I think I Get It!!!I think I finally get it!!!  Over the weekend I wrote a blog post on the Bay Bridge that was featured on Active Rain.  At first there were not many comments, but, then they started.  I took time to reply back to each commenter and also to visit their profile, their blog and comment on a post they had written.  Then there were more comments and I followed up on each and every one of them.

One of the commenters, Brent Kluge, had written a post about points on Active Rain.  That got me to thinking about my own evolution as a blogger here on Active Rain.

I started blogging on Active Rain in November of 2007.  When I started I really didn't understand what blogging was all about, let alone what points were about.  Then I got interested in points since that determined whether or not I was a featured agent on AR.

My goal has changed since I started blogging on AR in 2007.  It's not "all about the points" any more.  I now focus on content ... the three most important words in blogging are content, content, content.

Sometimes it takes me a while to "get it".  In the Bay Bridge blog I hit the sweet spot.  The blog post had two great pictures (if I do say so myself), several links to relevant websites, was 300-500 words in length (458 to be specific, I just counted them using MS Word), and content, content, content.

One of the resources that I've found helpful and you might too is Penelope's Guide to Blogging.  Tony Robbins once said "success leaves tracks".  Penelope Trunk's guide to blogging (not to mention her career) are some great tracks to follow.

I've stopped worrying about points, I've started writting about what's important to me, and I'm focusing on contentSo, I think I finally get it.

Posted by

Stephen Howell, Sales Associate, Coldwell Banker Residential Brokerage, Annapolis, MarylandIf you are interested in buying a home in Annapolis, Maryland or the surrounding area and want to tour any property currently on the market, or if you have a home to sell in Annapolis, Maryland and want a professional consultation on current market conditions, please contact Stephen Howell at 443-994-8043 or e-mail him at showell@liveinannapolis.com or visit his website at LiveInAnnapolis.com.

Stephen Howell came to Annapolis to enjoy the Chesapeake bay in 1994. What he discovered was a whole new lifestyle. Ever since Stephen Howell has been successfully helping others make the most of Annapolis, Maryland. You'll find that with the right professional by your side, you can Live the lifestyle and live, work and play in Annapolis Maryland.

Stephen Howell and Jackson (his hound-mix from the HSSC) maintains residences on the Chesapeake Bay in Annapolis, Maryland and Gulf Coast in Sarasota, Florida. He works in the Annapolis, Maryland real estate market. His website lets people search the Annapolis Maryland area MLS. Buyers can also search for waterfront homes along the Cheasapeake Bay. His website has current real estate data on Annapolis, Maryland.

 Connect with Stephen Howell on ActiveRain Connect with Stephen Howell on Twitter Connect with Stephen Howell on Facebook Connect with Stephen Howell on LinkedIn Connect with Stephen Howell on My Blog Connect with Stephen Howell on Tumblr
Know your nautical etiquette?
Then click the correct flag to connect with me socially!
(Hint: L-to-R ... Golf=Google+, Alpha=Activerain, Tango=Twitter,
Foxtrot=Facebook, Lima=LinkedIn, Romeo=Blog, Tango=Tumblr)

Comments(9)

Suzanne Gantner
Realty Texas - Round Rock, TX
GRI, E-Pro, SRES, SRS, ABR, CNE, REDS, CPS, WCS

Content is King.  Points don't matter when Google is crawling your blog, they only care about content.  It will help your ranking on Google also.

Jun 21, 2011 02:13 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Stephen, I think you've made the natural evolution of a blogger!  Love the nautical flags for your social media.  I'm a USNA grad from '85, so love hearing about your area! Bill

Jun 21, 2011 02:14 AM
Ben Benita
Ben Benita - Gainesville, VA
Speaker, Author, Game Changer, Coach

spot on and great points.....write great contaent and the points and fans will follow!!!

Jun 21, 2011 02:19 AM
Ben Benita
Ben Benita - Gainesville, VA
Speaker, Author, Game Changer, Coach

side note - that house for sale in Pasadena MD reminds me....I NEED A VACATION!!!!

Jun 21, 2011 02:21 AM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Content and consistency does equal closed deals from my experience

Jun 21, 2011 02:28 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Stephen, I get it but I wonder how much content it takes to get featured and who decides. Moreover, do you get referrals from Active Rain. A real question.

Jun 21, 2011 02:35 AM
Stephen Howell
Coldwell Banker Residential Brokerage - Annapolis, MD
Annapolis MD Homes For Sale 443-994-8043

Sheila ... I know I get calls and emails for time-to-time from AR posts.  The momentum is increasing the more I post.  I try to ask "how did you find me?" and sometimes the caller will mention that they read something online.  I have had a few referrals that I can attribute to AR - not many - I try to focus on quality not quantity when it comes to referrals.

Harry ... I agree, anything you do in real estate with some degree of consistency will produce results.

Ben ... Stop by anytime.  Annapolis is a great resort but also offers a year-round lifestyle that can't be beat, well located on the Chesapeake Bay and a short commute to Washington DC or Baltimore.

Bill ... I know you're an USNA grad, I've read your series "Lessons from Annapolis" - good stuff.

Suzanne ... Well put, Google doesn't look at points!!!

Jun 21, 2011 03:04 AM
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

Stephen, 

Excellent POINT!  Content is king, like the location is to real estate!  Am off to check out Bay Bridge. 

All the best, Michelle

Jun 21, 2011 10:51 AM
Stephen Howell
Coldwell Banker Residential Brokerage - Annapolis, MD
Annapolis MD Homes For Sale 443-994-8043

Michelle ... location, location, location ... content, content, content!!!

Jun 22, 2011 01:32 AM