Marketing Yourself to Your Niche

For me, the niche is working with lenders and attorneys.  To let them know about our services, we email, use direct mail, send press releases and buy ads among other things.

One of the greatest ways to promote yourself and your business though is to have someone else proclaim you as the expert in your chosen profession.  Sticking to a niche and becoming the local expert is paying off.  Over the past 3 weeks, I have been quoted very heavily in the local business paper, Business First.  Last week, I was contacted to fill in as a guest speaker to the Columbus Ohio Bar Association, Bankruptcy Committee

Thursday, October 11, 2007, Todd Helpbringer of Helpbringer Mortgage and I spoke to over 50 bankruptcy and insolvency attorneys about the current "State of the Real Estate Market" in Ohio.

Speaking points included:

•·        Changes to the market from October 2006 to October 2007

•·        Some causes of the foreclosure boom

•·        Neighborhoods and price points hardest hit

•·        Lending changes

•·        Government Initiatives

•·        New real estate marketing techniques

•·        What to expect today from a Purchase Offer

The audience was made up of a cross section of attorneys representing clients with financial problems, creditors' attorneys and bankruptcy trustees.  All, some way, are utilizing the services of Realtors and Auctioneers on a daily basis.

To everyone out there plugging along, keep plugging.  Form a plan and stick to the plan.

Good luck.

R