I just got home from round two of Xplode, this session was in DC. Just like round one, it was packed to the gills (22 speakers in 8 hours) with expert advice on getting results with real estate technology. If you haven't heard about Xplode yet, you should really check it out - xplodethis.com
I usually just stick to the tech advice, but three of the speakers today really struck a cord. I hope that it strikes one with you as well and helps make a difference in your day and your business.
"Take action – the number one reason businesses either succeed or fail is the speed at which they are able to implement learning." - Jared James
Jeff Turner – Who is Succeeding in Social Media and Why?
(Jeff is the the President of Zeek Interactive, a world class Internet development company. He is a leading thinker on how to effectively use Internet tools and capitalize on emerging technologies.)
- Using Facebook – Heather Elias (@locomusings) uses Facebook to mimic the content she puts out on her blog. Her blog content is an 80/20 mix of local content to real estate related articles.
Why is Heather successful? She loves to write, is good at it and does it everyday. - Using Video - Brian Copeland (@nashvillebrian) uses client ambassadors to speak about their neighborhoods. This helps build a bond with his clients, gives him great content, and gets him found.
Why is Brian successful? He was built for video, he loves it and it shows when he gets in front of the camera. - Twitter – Jeremy Hart (@nrvliving) — uses twitter to listen and learn. He uses the tool to learn from other real estate professionals. Twitter is the greatest listening device that has ever been created.
- Blogging – Jay Thompson (@phxreguy) — (NAR says the average REALTOR® gets 4 leads a year from their website.) Jay gets 500 a month! Now he is a broker with 31 agents.
How does Jay do it? Visit PhoenixRealEstateGuy.com —observe and learn.
These strategies work so well for the people who are using them because they work their butt off! Want to be successful? Find the technology that is perfect for you. If you love the marketing method you have chosen for yourself, you will be successful and consistent with doing it.
Jared James on intangibles in Real Estate
(Jared built one of the largest and fastest growing real estate teams in the US before the age of 28 and now trains agents on how to remain relevant and increase their incomes in today’s market place.)
Perception is reality — Your future clients perception of you includes the way you dress, the cleanliness of your office and car, the technology that you use, how your website looks, how well your social media profiles are maintained. Every piece of collateral you put in front of people from your business card to the contracts you present build your brand and people's perception of you.
Start considering how you want people to perceive you. Then, take deliberate actions to craft that perception.
Robert Mallon - E (events) + R (responses) = O (outcomes)
(Robert is a nationally recognized, professional speaker and author. He has over 30 years of business experience, and has a passion for growing people and companies and in helping them to live up to their full potential.)
The way that we think has a lot to do with the way that we feel. Events can be huge, small, good and bad – the way that you respond to them determines the outcome.
- Stuff happens to everyone.
- It is never the events that cause you to be or feel the way you do, it your choice of how you respond.
- There are always at least 2 responses for every event.
One thing that came through loud and clear is that real estate is still a people business. Regardless of the endless stream of new technology, it is still about finding ways that work for you to connect with buyers and sellers and help them meet their goals.
Happy Grasshopper has developed a great real estate follow up system that works. If you're having a hard time finding ways to connect with your buyers and sellers you should check out Happy Grasshopper. They can show you how companies use relationship marketing to not only connect with their customers but build lasting relationships that keep on giving. It's definitely the easiest way to keep in touch.
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