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Social MAX Boot Camp is BACK | WordPress and Social Networking Training

By
Real Estate Agent with Ocean Capital Lending & Ocean Capital Real Estate Services Group NMLS# 1990881 SL# 3516742

real estate edition

If You Do Not See The Video Above Then Please Press F5 On Your KeyBoard

 

 

I Have A Question For You…

How much are you spending on marketing?

How much money are you giving away to 'experts' who know nothing more than how to 'market' YOU into handing over your hard earned money?

They are charging you $$$, so they must know what they are talking about, right?

WRONG!

If a website cost you $5,000 it just MUST be good for your business, right?

WRONG!

 

REALITY: It's just a website that cost you $5k. The 19 yr. old marketing 'expert' that built it doesn't know a thing about marketing, SEO, SEM SMO or social networks. He just knew how to sell you a fancy website.

noise

Marketing 'experts' muddy the water by using buzz words such as 'search engine optimization', 'search engine marketing' 'social media marketing', 'social network marketing', 'affiliate marketing', 'multiple streams of income'… it's enough noise to confuse even the 'experts' competing against each other!

 

Marketing Is Evolving To Filter Out The Noise! The Big Players Already Know This!

 

google

 

Google – has perfected search, now they simply concentrate on weeding out spam.

 

 

facebook

 

Facebook – has perfected social networking, now they simply concentrate on weeding out spam.

 

 

 

So, Cheryl, Then Why Is The General Public Still Losing Multi-Billions Of Dollars Falling For Spam?

 

 

ANSWER: Marketing 'Experts'.

The general public justifies large budgets in marketing and advertising by the pricing that is set by 'experts'.

The general public simply CANNOT GET simple straightforward information so that it can decide to either hire an 'expert' or do it themselves?

3 HUGE PROBLEMS HERE!

PROBLEM 1. 'Experts' use the word 'simple' in marketing to draw you in to their FREE training. In their training they explain to you how difficult 'your problem' really is and then try to 'sell' you on their idea; their product. Expert training is 'expertly' designed to market YOU more training, more products, and more solutions, on something that was supposed to be 'simple'. Good marketing is based on psychology. The psychology of the sale.

PROBLEM 2. Internet Marketing 'Experts' base their training on research and facts from other Internet Marketing 'experts'. Last I checked there is no Internet Marketing 'expert' award accademy, so... how do we know which 'expert' has no idea what he's talking about, which 'expert' never knew what he was talking about, and then how do we know how many other 'experts' based their 'expertise' on the first 'expert', how many other 'experts' went off to form ideas based on the numbers that one 'expert' made up, and then... OMG I am getting a headache... NEXT

PROBLEM 3. Research (especially in marketing) is PAID opinion. Take AdWords for example – people get PAID for their opinions via a betting system designed for and (now with 'research') by people that know absolutely nothing about intenet marketing. Small business owners are spinning the wheels of luck and 'experts' are training YOU on how to follow suit and lose YOUR money playing the same game.

 

 

roulette

 

The odds are against you in marketing. The house 'experts' knows the rules and they train you to keep doing it. (Marketing and gambling are both multi-BILLION dollar industries)

 

The Truth Is There Is NO EXPERT CERTIFICATION 
For SEO, Social Media, Or Social Networking.

 

In fact, true SEO professionals will NEVER claim to be certified... please read this article on ZDNet: SEO Certification and Standards: Do They Exist? or why Jon Henshaw thinks that SEO Certification is a horrible idea.

While third-party certification through SEMPO may seriously now be on the horizon, it is still non-existant at the moment and will take SEVERAL years to standardize... if it ever actually happens.

I, for one, am TOTALLY against standardization... Think about it! We would have to recertify every time Google, Facebook, YouTube, Twitter (and a multitude of other social networking sites) made a major change to their site, algorithms, applications etc etc. While this may become a gold-mine of a business venture for the certifying testing authority, it will become a financial nightmare and logistic HELL for those of us actually making a living practicing SEO for our clients.

Oh! You think it's just everyday scammers that try to pass off certification as a reality? Nope! Even the NAR® (National Association of Realtors®) is guilty of trying to make a quick buck off the back of unsuspecting consumers. At one point they too were offering a Social Media Expert 'Certification' to unsuspecting real estate agents! They collected money, scheduled the two day 'certification event' and then suddenly... without notice... they quietly returned everyone's money and cancelled the event. hmmmmmmm???... no further comments there....

 

THAT'S exactly why most 'experts' are young kids in this industry. There are hundreds of thousands of them out there. Amateurs with keyboards – learning the cheat codes – playing the game – Only THIS game is TAKING your money so they can keep playing!

 

What They Don't Want You To Know: Marketing Is A Chess Game And There Is No Cheating In Chess.

 

 

image

 

 

In an industry where it is our responsibility to our clients to teach them how to grow their business with the least amount of investment and maximum ROI (return on investment), the opposite is profusely true. Marketing 'experts' USE marketing to make more money for themselves, rather than train you how to do it on your own.

Marketing professionals should be ethically bound to make our clients lives simpler, guide them in the right direction, help them grow their business to grow our business through testimonials of the clients we have helped before… not through wild claims, buzz words and hype!

But the opposite is undeniably true in this industry.

The marketing industry is RAMPANT with 'experts' that try to bully you into spending more marketing $$$ to compete with 'big brand marketing'.

REALITY: YOU are not competing with 'big brand marketing'. YOU are competing with your competition. (Other small business owners).

Ever wonder why 'experts' talk about guerilla marketing strategies amongst themselves so much?

 

GUERILLA (noun) n. A member of an irregular, usually indigenous military or paramilitary unit operating in small bands in occupied territory to harass and undermine the enemy, as by surprise raids.

 

Think about it!

There is a cesspool of con-artists out there planning their next attack on your wallet.

This is exactly why I created Social Max Boot Camp!

Social Max Boot Camp arms you with the information you need to protect your marketing dollars by teaching you to compete in YOUR target market against YOUR competition.

In a large crowd an 'idea' becomes a reality.

The idea is that you have to spend $$$ to make $$$

The REALITY is… NOPE! It's just called work.

Back to basics…. Its ugly, but it works! You don't have to sell the farm or mortgage the house to afford page 1 results on Google – you just have to WORK to get there and Social Max Boot Camp will teach you how to get there without spending $5k, $10k, or even $20k on the promises of the SEO expert that had to use email to get your attention. (How does that work exactly?... They are an 'expert' in SEO right?

 

 

Register Now

 

 

 

What Will I Learn In Boot Camp?


Social MAX Boot Camp teaches you the straightforward way to create an entire targeted social marketing strategy for your business. I give you my personal guarantee that this will be the single most important thing you EVER do for your business.

In Fact if you disagree at anytime, you will have the chance to publicly announce so on MY public profiles.

To give you a better idea of what is entailed, this is what you can expect from Boot Camp.

 

 

Boot Camp Manuals

 

ALL learning is self-paced! There are PDFs and assignments broken into weekly manageble KISS (keep it seriously simple) training sections. You download your Training Guide and assignments once per week and then you have the ENTIRE week to learn, watch videos, discuss and complete your assignments alongside fellow professionals in a private group!! 

There is ACCOUNTABILITY! You work at your pace in boot camp, but there are weekly assignments that require you to interact, help, learn from, support and ROOT-ON your fellow 'recruits'. Throughout the week you will need to log on and 'check-in' with your group.

There are NO Specific meeting times. Everything is PDF or pre-recorded video.

 

 

Register Now

 

 




WEBSITE REVIEW

As a group, we will go over your site, site content, titles descriptions, anchor text linking and see what needs to be improved. The full scope of search engine optimization is not needed to get great results, no matter what you pay an 'expert'. 



PROFILES

We will update and optimize all of your social profiles and will set them up for your business. Your personal profiles MUST have a picture of you and be personalized to you. Your business profiles must be customized to your business. We will not proceed with business profiles in violation of the social networks. Each social network is different and it is my job to help you get your profiles setup correctly the first time. 

We will create uniform branding across all of your social networks. If you do not have branding yet, then my graphics team can work with you to design an image that is right for your business. This is optional and you will have to email me to ask my graphics team to work with you. I'm not going to try to sell this to you. If you need it, let me know. 



FOCUS ON WHAT WORKS

We will be focusing on the top social networks. (Facebook, Twitter, YouTube and LinkedIn) 

Everything will be customized and SEO optimized so that we don't lose leads along the path to your business website(s).

We will be working on your Facebook profile, your Facebook business page, twitter profile, YouTube channel and you will learn how to load them all with content that attracts LEADS. All of the bio information will be complete and accurate and have a call to action to identify your target market and draw them into an offer.




CONNECTING

We will be connecting all of your social networks, so that no matter where we pick up a lead, they will be directed to their preference of interaction. Some people are drawn to text articles, some to video, and others to other forms of interaction. Whatever their preference, we will have a way for them to interact with you in their preferred way.



BLOG

As part of the Social MAX Boot Camp, we will be setting up a brand new WordPress blog for your business. We will be integrating your blog with your social networks so that all networks are updated as to your business' blog activity. We will use Facebook and Twitter connect, add security to prevent spam comments and add content to get the blog ready for visitors. We will create feeds both to and from your blog to MAXIMIZE your exposure on the internet. The blog IS the central most important part of your social marketing strategy, so we will be adding content before we ever even try to move traffic. I WILL BE BUILDING YOUR BLOG FOR YOU. So, during week 1 of training I will need you to purchase a domain name for your new WordPress blog.

 

blog

 

Again, I am a consultant, a Marketing Professional, not a telemarketer, not a car salesman and certainly not a member of the guerilla marketing militia. I am here as you need me. If you are paying to learn from me and have a question, ask me and i will give you an answer (not the industry norm of a sales pitch for the next product). 


FRIENDS, FANS, FOLLOWERS, SUBSCRIBERS

Once we have everything setup and connected. We have added content and we are ready for traffic, then we will then set to work growing your social network. We will be working to attract friends, fans, followers and subscribers using many different approaches. Press releases, articles, videos, blogs... all of these are VERY powerful and a heck of a lot easier than you think. I will provide templates to help and other sources to make this as simple as possible.

IT TAKES WORK!

This boot camp takes about four to eight weeks JUST to get started. Boot Camp is very intensive and we will be making many changes to your social network to make sure that we can attract your target market.

 

IT FOCUSES On YOUR BUSINESS And YOUR CLIENTS!

Everything we do is business and customer centric. We will make sure that your business and your customer come together in a way that is mutuallybeneficial.

IT'S UP TO YOU

NO ONE else is going to do this for you without a significant out-of-pocket investment. You know your business better than I do, so if this is something that you see directly benefiting you and your business, then by all means... let's move forward and get you registered for Boot Camp. 

 

BUT, THE CATCH IS...

If during training, you do not feel that Social MAX boot camp is for you, if you do not feel that you will have the 2-4 hours a week to dedicate to your business and fellow recruits, if you feel that your business is different, that your business is immune to wasting marketing dollars, or if you feel that this simply just will not work for your business, then that is fine. No one is going to force you. If you do not make it through Boot Camp, there will be NO refunds. With Boot Camp comes accountability. Your fellow recruits are counting on you, so if you give up and drop out and let them down. THAT is on you! No one said Boot Camp was easy! But then again, no one ever complained about the rewards that come with the completion of Boot Camp.

 

Register Now

 

 

I look forward to working with you during your Social MAX Boot Camp and helping you take your business BEYOND the next level!

-Cheryl

PS - Read on if you are interested in the cost of this program and dont want to click the 'registration' button to find out.

PSS - Comment on this blog with "I LOVE IT!" along with your own thoughts to receive a FREE downloadable copy of the WordPress Manual Video Training Series with 47 Videos on how to setup and configure wordpress.


Connect with me:

Facebook ----> http://facebook.com/cherylwaller 
Twitter -------> http://twitter.com/cherylwaller 
LinkedIn -----> http://linkedin.com/in/cherylwaller 
YouTube -----> http://youtube.com/cherylwaller 
Active Rain --> http://activerain.com/cherylwaller

 

 

Social Max Boot Camp Membership

There is a one time $495 enrollment fee for access to the initial BOOT CAMP training. BUT If you are lucky enough to get in on the first EARLY BIRD registration, you could get in for as little as $149. The price increases as we get closer to the start date. Every second you wait is another second closer to the next price increase.

Then, if you sucessfully complete the Boot Camp program, the cost of Social Max membership, the monthly hosting of your blog, and ongoing personal support is less than the cost of a gym membership and (if you are like me) will get more use than a gym membership! $47 a month gives you access to everything. No upsells, no additional packages, no gold memberships. That's it. When was the last time you were given direct access to a business consultant for less than the cost of a gym membership?

All I ask is that you stay with me for one year, work hard, participate with other members, and approach me when you can't find something in the training or discussion areas.The cost is fixed. You will get out of it what you put into it.

If you have read this far and still have not registered, then, I have to ask, why are you still reading? You know this is something that you NEED to do for your business, You know that you don't want to spend thousands of $$$ for someone else to do it for you and NO ONE is going to do it for free! So get off the fence and get registered today!

 

Let's get started NOW while it is fresh in your mind.... Next months leads arent looking much better if something doesnt change RIGHT NOW!

 

 

Register Now

 

Posted by

 

 

as seen onCheryl Carradini, MBA | Marketing Strategist |  GoSIMC

Cheryl Carradini, BSB/MKT, MBA, is a Marketing Strategist for highly successful real estate professionals. She earned a Bachelor’s of Science in Business with a concentration in Marketing and a Master’s of Business Administration. She is currently a Ph.D. student working on her Doctor of Philosophy with a concentration in Marketing. She is a US Navy Veteran and the president and founder of GoSIMC Inc. Her marketing firm specializes in providing website & IDX solutions for busy real estate professionals that want to dominate the search engines.  She has authored several books, Internet courses, and direct marketing manuals for small businesses and real estate agents around the world.   

Quote: "If you do not have a marketing strategy in place, then all you are doing is spending money on marketing that ‘might work’. Marketing is the single most important function in your business and you CANNOT afford to use guesswork as a strategy.

 

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Comments (4)

Mike Wong
Keller Williams Realty Southwest - Sugar Land, TX
Realtor: Commercial, Residential, Leasing, Invest
I love it! Cheryl thanks so much for taking the time to compose this article. I've been thinking about taking my blog to the next level and WordPress is one of the things I was considering. I just need to make sure I have the time to take on more blogging and tools.
Jun 24, 2011 01:12 PM
Cheryl Waller, MBA
Ocean Capital Lending & Ocean Capital Real Estate Services Group - Vero Beach, FL
Florida REALTOR® & Mortgage Loan Originator

Thanks Mike! I just sent you your link! Thanks so much for reading my post! :)

Jun 24, 2011 01:20 PM
John Saari
Worcester, MA
"The Mortgage Buddy"
I just bookmarked you page and I'm going to look into tomorrow when I'm rested.
Jun 24, 2011 03:40 PM
Cheryl Waller, MBA
Ocean Capital Lending & Ocean Capital Real Estate Services Group - Vero Beach, FL
Florida REALTOR® & Mortgage Loan Originator

Thanks John! Let me know if you have any questions ;)

Jun 27, 2011 03:34 AM