Doing the Right Thing

Education & Training with Ludwig & Associates


Motivational Power Quote


Doing the Right Thing

"Next to doing the right thing the most important thing is

to let people know your are doing the right thing."

John D. Rockefeller, entrepreneur 


As I see it. . . . . . . .

Doing the right thing  

Doing the right thing is a prerequisite to our continued business success.  

People will judge us not on what we say we're going to do; they will judge us on doing the right thing for the right reason.

Building and expanding a referral based business is built on a platform of satisfied customers and lasting business relationships. A successful referral based businesses is build on the psychology creating and nurturing an active sphere of influence. That sphere of influence is built one person at the time.  

Every contact we have has the ability to create a raving fan or a missed opportunity.  

Referrals are earned based on our performance. We have meet and exceed a person's expectations to be considered for a referral and by doing the right thing we earn the referral.   

It's important others know that we're doing the right thing. We can let them know through your marketing and personal promotion, by getting the message out to your target market.  

One of best methods to utilize in getting your message out is through the use of testimonials. Third party endowments for you and your services carry far more weight them saying the same thing yourself.   

Telling a person that you're doing the right thing has value. Having a third party endorsement in the form of a testimonial creates greater value. The statement becomes far more believable and accepted then making the same statement ourselves.  

To develop your full potential create a sphere of influence of happy and satisfied customers that would be willing to endorse you and freely referral to others.     

Let your actions become your calling card and let people know you're doing the right thing.                  

©2011 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author







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Debb Janes
The Carl Group, LLC - Camas, WA
REALTOR®, EcoBroker Camas, Washington

Lou, Good morning and thanks for another great post. Yes, do the right thing, be a great advocate for your client and take the time to really become the expert in your niche...those actions will lead to referrals and business.

Jun 25, 2011 10:17 AM #1
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL

Lou - Actions speak louder than works and doing the right thing is a must in my book.

Jun 25, 2011 10:17 AM #2
Michele Miller ~ REALTOR®, LMC, HSE, CHS
Keller Williams Greater Worcester - Worcester, MA
"Your Full Service Professionals"


Another good one!

Enjoy your weekend!

Jun 25, 2011 10:18 AM #3
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate


A very simple message and if more people really thought about it...if you're not doing the right thing, than what exactly are you doing?


Jun 25, 2011 10:31 AM #4
Kelly Willey
Coco Plum Real Estate, Kelly Willey, FLORIDA KEYS - Marathon, FL
Florida Keys Luxury, Short Sale Agent


"To develop your full potential create a sphere of influence of happy and satisfied customers that would be willing to endorse you and freely referral to others.  "

I think that is the hallmark of all successful agents, repeat business and satisfied customers endorsing you to others.


Jun 25, 2011 11:23 AM #5
Shannon Coe
Allison James Estates and Homes - Loomis, CA
916-741-1664, Lincoln, Rocklin, Loomis, Roseville

Lou, I think I can....I almost made it to 100,000 on active rain! yeah, I think its possible!

Jun 25, 2011 10:26 PM #6
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Lou Ludwig

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