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2 Quick Facebook Tips to Gain Exposure

By
Real Estate Agent with RE/MAX Revolution

Facebook is amazing. I've closed two transactions this year so far directly from Facebook. This week, I've picked up two new buyers directly from Facebook. Are you out there using this FREE tool?

The Fan Page (or it's proper term, just "Page") is a fun part of Facebook, and here are two easy things you can do TODAY to help increase exposure:

Facebook Fan Page on Website

1) Add the LIKE BOX to your ActiveRain blog and your website
I'm talking about that box in the column to the right of this blog >>>>> 

That's what we're going to add. (by the way, please take a minute and click LIKE over there! You won't be disappointed with the wacky and fun stuff I post! Go ahead, I'll wait for ya!)

OK, welcome back! Thanks for clicking!

 

Now, to add that to your site is super easy. Go to THIS LINK directly on the Facebook Developer page. It will ask you to fill in some boxes and then spits out the code for you at the bottom (wow, how cool!!) For ActiveRain, I used the value of 213 px wide to fit that side column. Be sure to check ALL of the boxes so the faces and your recent posts show up.

You can also make one, or even use the same code, for your website. This view is cool because people can instantly see what you post about and can easily LIKE your page (do they only post "open house this weekend" or "new listing in Twin Oaks" .... boring. But if you see fun stuff, you're more likely to add that to your stream and be entertained by it (that's MY goal and should be yours too).

So where do you place this code on ActiveRain? Go to your main HOME page and click on "Settings" in the left column. You can just place the code in the "Blog Description" area and there ya have it! 

 

2) Easily Upload Photos to your Fan Page from your Phone!
This is the main way I interact with my Fans. How many times have you been on a showing and seen something weird, funny, amazing, interesting and wish you could share it with people? Those are perfect moments to MARKET YOURSELF on your fan page (see mine over to the right? People have come up to me and actually told me they like those funny photos I post!) 

 

(For a 90-second video watching me set this up, SEE THE VIDEO BELOW and I'll walk you through it.... sometimes reading it just doesn't cut it, I know.)



Let's set this up so you can EMAIL your photos from your phone directly to your Fan Page wall. (note: you can "share" photos on most phones, but it will post those to your PERSONAL page, not your Fan Page. What I'm going to show you will send these specifically to your Fan Page).

-- First, you obviously have to have a Fan Page already set up. Go to that page and click "edit" in the top right corner.

-- Second, in the left column of choices, go to MOBILE.

-- Third, the top will show you the email address specific to your Fan Page. It doesn't matter what it says, no one will use it but you. (Mine has lots of random letters and numbers in it).

Copy this email and add it to your address book and name it "Facebook Fan Page." Now, when you take a fun photo, tell your phone to SHARE it via email, and type "Facebook Fan Page" to auto-fill the recipient. In the subject line, put the caption you want to go with it. Leave the body of the email blank. HIT SEND and it's now on your wall!

 

There's power in Facebook and I would love to hear how YOU'RE using it! Post below and share! Thanks again for all of you who have LIKED my page today!

 

Posted by

  Jay O'Brien, Kansas City : Social Media Guy (RE/MAX Revolution)Jay O'Brien
 
RE/MAX Revolution, Kansas City, Missouri

  www.JayTheHomeGuy.com

 

Rob Spinosa
US Bank - Larkspur, CA
Mortgage Loan Originator, Marin County

Great stuff!  I have not invested enough time and energy into my FB page, but this is giving me the motivation to do so.  Thank you for sharing your knowledge with us!

Jun 29, 2011 01:45 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Jay, I haven't done much with my Facebook page. I will have to take another look. Thanks for the info and bookmarked.

Jun 29, 2011 01:59 AM
Jay O'Brien
RE/MAX Revolution - Kansas City, MO
Kansas City Real Estate

Thanks for much for the great feedback! IF YOU ARE HAVING TROUBLE with loading your fan page code, PLEASE email me at jayo at remax.net and I will personally help you. A couple already have and it's an easy fix. I think the develope site for Facebook just gets jammed sometimes. The code you want is in the iFrame box.... copy and paste that. Thank you all! 

Jun 29, 2011 02:06 AM
Jay O'Brien
RE/MAX Revolution - Kansas City, MO
Kansas City Real Estate

Also, please take a second and LIKE my Fan Page on the right side of this post!! For every like through the end of June I will donate $1 to the Make-A-Wish foundation (I mentioned that in my new Facebook post Yesterday!)

I've already had a couple dozen new likes in the last 48 hours... have you liked it yet??

Thanks for your support!

Jun 29, 2011 02:10 AM
Susan Gaieski
Water Pointe Realty Group - Jupiter, FL
Director for Social Media & Technology
Jay wow... Can't believe you took the time to put all this down in a post. Great educational post. I truly appreciate your hard work! I will follow your instructions to make this work for me.
Jun 29, 2011 02:34 AM
David Krichmar
www.DaveYourMortgageGuy.com - Legend Lending - Sugar Land, TX
DaveYourMortgageGuy.com

Super Helpful, Thanks Jay. 

Jun 29, 2011 02:56 AM
Margie Kopp Sorrell
Coldwell Banker Lake Oconee Realty and Lake Country - Greensboro, GA
Lake Oconee Real Estate

Jay- thanks for the help! I'm working on it as we speak : )

Jun 29, 2011 03:37 AM
Ray Waisler
Finance of America - Atlanta, GA
NMLS #6621 - Specializing in Jumbo FHA & VA

Jay, great stuff for a technodummy like me, thank you. I bookmarked it.

Jun 29, 2011 04:50 AM
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Jay, I'm going to try this. Who knows if I'll figure it out or not.

Jun 29, 2011 05:52 AM
Malik Crichlow
GoodBuy Homes NJ Essex & Union County Real Estate specialist - Maplewood, NJ
Maplewood,SouthOrange,Union Real estate

Jay,

 

Great Post! thanks for sharing! I am going to set mines up right away.

Jun 29, 2011 05:57 AM
Jenny Cross
Newlun Realty - Nekoosa, WI

Jay, I do not have my own Facebookas it makes my feoncey uncomfortable. However we do have a office page. I have tried repeatedly to get the like button onto our website and other pages but it always tells me that the code is wrong. Is there something that I am not doing correctly? I often post things like new listing and all that but then try to post things that are happening in the community but I am the only one that really uses it. (There are only a few of us in the office to date.) I will try again with the info that you have provided.

Jun 29, 2011 06:01 AM
InCom Web & e-Marketing Solutions
InCom Real Estate Web & e-Marketing Solutions - Toronto, ON
Marketing Coordinator

Jay - This is a fantastic article! Thank you for pulling together this excellent information. Do you mind if I pass the link on to some of our clients? I'm sure they'll be able to benefit.

As a social-savvy agent, what are your thoughts on Google+? I'm pretty excited about it (just wrote a blog post, actually!), but would love your input as well.

Jun 29, 2011 06:28 AM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Thanks for this. I liked your page, I think... I hit like anyway. I'll do the mobile thing later, but I have some questions that I will email. Thanks!

Jun 29, 2011 06:47 AM
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Hi Jay: Thank you for this post, as well as your personal help in getting my Facebook Like Box to work! I'll try the mobile photo upload later. Thank you!
Bruce

Jun 29, 2011 06:55 AM
Jay O'Brien
RE/MAX Revolution - Kansas City, MO
Kansas City Real Estate

Jacquelne has a great blog about Google+ here. Go check it out!

Jenny, try Facebook Lists to keep your biz and personal people separated. It's helpful.

Good talking with you today, Bruce! Glad you got it working!

Jun 29, 2011 09:33 AM
Jenny Cross
Newlun Realty - Nekoosa, WI

I have done that already so they when we go on we know who it is that we are talking to, and how they came to be on there.

Jun 29, 2011 10:04 AM
Virginia Gardner
Roy Wheeler Realty Co. - Charlottesville, VA
Realtor, Charlottesville, Serving Central Virginia

Any thoughts why it didn't work on my AR sidebar?  Weird.  But totally psyched about being able finally to email the fan page!

Jul 01, 2011 02:34 PM
Jay O'Brien
RE/MAX Revolution - Kansas City, MO
Kansas City Real Estate

Virginia, I looked at your blog and you may have info (code) already in that area of your profile so they are conflicting. Did you get the code from the Facebook link? If so, try clearing the box totally out on your profile area and only pasting in that Facebook code. Email me if you have issues: jay at remax.net

Jul 01, 2011 02:59 PM
Virginia Gardner
Roy Wheeler Realty Co. - Charlottesville, VA
Realtor, Charlottesville, Serving Central Virginia

Hey... I just came back to pull the code... it actually works on my website but needs to be changed... BUT, I jst noticed that your FB sidebar is doing what mine did on my sidebar... right this moment, it looks like this...

Jul 01, 2011 03:05 PM
Jay O'Brien
RE/MAX Revolution - Kansas City, MO
Kansas City Real Estate

Interesting, Virginia. My sidebar looks fine in on my computer right now. Anyone else seeing that? Maybe it's a setting on your machine. Maybe cookies or allowing permissions for Facebook apps or something....

 

Jul 01, 2011 03:09 PM