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That's Just A Waste of Time

By
Real Estate Agent with Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com

 

Are real estate agents getting lazy? Recently I've read and heard agents say "That's just a waste of time" on many subjects; most notable is in regards to Marketing.

In fact, just the other day I was giving some pointers holding an effective Open House. A few agents blurted out, "Open Houses are a waste of time." Hmmm... it that a fact? I wonder if this agent uses tells his prospective clients this during is listing presentation?

A waste of time is leaning back in your office chair playing Angry Birds on your phone. A waste of time is you huddled over your laptop on facebook looking up old flings... What IS NOT a waste of time is holding an Open House or putting a little effort into marketing your property and--or yourself. 

The fact is, a professional real estate agent's job is to market and sell homes for people. That's why you "represent" your clients. Holding Open Houses, advertising, and creating flyers is all part of they foundation of real estate marketing. I was told, "a tree can't stand with it's roots." With social media and Internet distribution as a new vehicle for marketing, it's such a misconception to abandon the fundamentals of real estate marketing. I really hope agents are just being lazy and don't really believe that the fundamentals of marketing are truly a waste of time; otherwise, the real estate business is doomed.

 

Comments (4)

Than Maynard
Coldwell Banker Heart of Oklahoma - Purcell, OK
Broker - Licensed to List & Sell - 405-990-8862

Yes, I do tell my clients that open houses are a waste of time. My market is very rural and people are not randomly driving around looking for open houses in our area. We have tried city wide open house weekends with a "whopping" 7 houses open. Prices ranged from $70k to $250k. So, basically, you had 1 or 2 houses for a typical buyer's price range.

It all depends on your market, not everything works every where.

Jun 27, 2011 08:27 AM
Stefan West
West Realty - Murrieta, CA
Temecula-Murrieta-Menifee CA Real Estate

I am not a huge fan of open houses or doing them.  However, I will do them if it is my listing and my client wants one.  Every now and then maybe a buyer will walk in however, in 9 years of this business I haven't had one.

Sign calls I am very diligent about.  I have had lots of successful buyers from that. 

Jun 27, 2011 08:39 AM
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates www.TurnKeyFlyers.com - Rossmoor, CA

Than - Great point!

Jun 27, 2011 08:49 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Who says looking up old flings on facebook is a waste of time??? :-) - Kasey

Jul 10, 2011 05:16 PM