YouTube is now the number 2 search engine behind Google, which, incidentally, owns YouTube.
More than 300,000,000 people visit YouTube each month and watch more than 12,000,000,000 videos. That’s 12 billion.
So what does that mean to your business?
It means online video is a very big deal and it should play a key part in your online marketing strategy. You need to establish “social authority” for your business in the subject areas where you have expertise. And online video legitimizes your business more quickly and broadly than any other method.