Want to know how to get on television promoting home staging? Follow my journey...
As many people in real estate and related fields (staging, home improvement, etc.) are dealing with loss of business and lower incomes, this is an encouraging tale I feel is worth sharing.
You may notice she not only prepared a vision board - she prepared herself for action and took the steps needed to manifest her vision into reality.
Too many times people create a vision board - only to leave it at that and wait for the board to magically create reality.
As a pioneer in the Canadian home staging industry I believe it's my duty to promote and educate the public on the benefits of home staging. It is a proven fact that staged homes sell for more money and sooner than homes that are not staged. All home stagers know this to be true!
In one of my January Active Rain blogs I talked about Vision Boards and how to create them using the Western Feng Shui Bagua. On my Vision Board I put a picture of a local television show I wanted to be on, in fact I had wanted to be on this show for several years. And I knew if I wrote my book, Start & Run a Home Staging Business this should get me on show. Well after 6 months my Vision Board has manifested into a real live interview for me with Fanny Kiefer of Studio 4 on Wednesday July 6th and I am SO excited!
Here's the story of how all this great PR has come about:
My publicist Sarah Yu of Self-Counsel Press pitched my book Start & Run a Home Staging Business to the National Post and I wrote several blog posts for them on home staging tips.
From there the Vancouver Sun editor liked the stories and decided to have a freelance writer Alison Applebe come and do an interview with me. This article should be in the Sun early July in their HOME section.
Sarah then got me a television spot on a local show Global TV and I again talked about the benefits of home staging while promoting my book.
I then used all this media/PR information when I wrote my own pitch to the production manager, Ian MacKenzie to get on Fanny's show. My publicists sent 2 copies of my book to both Fanny and Ian, and I emailed my pitch. I then followed up with a phone call a few days later to make sure Ian had received everything.He said he had and he would get back to me. When I asked did it look like a possibility he said the team hadn't met yet to discuss it. I then followed up again with another email and a phone call to see where things were at. Ian then called me and while I thought he was going to ask if I could come in to meet with him - he didn't. He asked how Wednesday July 6th looked for the 9am show. It would not have mattered what I had scheduled, I just said YES OF COURSE!This was on my 'bucket list' and I felt I could manifest it in time. So at 9am on Wednesday July 6th I will have the pleasure of sitting across the table from Fanny Kiefer whom I totally admire for her professionalism, her busy savvy, and her overall brilliance as a women entrepreneur.
I will be talking about the benefits of home staging for home sellers and my intention is to promote it so well that many of the PRES graduates will have home sellers calling them to help them stage their home. Of course I hope to attract some potential new students for my PRES Staging & Redesign course offered the week of July 11th.
If you want more information about creating your own Vision Board as a home stager, go to my Archived eNewsletters in January 2011 and download the Feng Shui Western Bagua which is how I create my boards. You don't need to use the bagua at all, it's just a guide.************************************************************************************
Dana J. Smithers is the Founder & Creative Director of the PRES STAGING RESOURCE CENTRE in Vancouver BC. She teaches a 5 day professional course in Home Staging & Redesign. She coaches and mentors home stagers, redesigners, interior decorators and interior designers through Empowered Women In Business. Click here to receive her 'FREE' CD Road Map To Success.
In February 2011 her new book How To Start & Run a Home Staging Business will be available at all the major book stores in North America.
PRES STAGING RESOURCE CENTRE WEBSITE
PRES STAGING & REDESIGN TRAINING COURSE
EMPOWERED WOMEN IN BUSINESS - Coaching and mentoring for home stagers
EMPOWERED WOMEN IN BUSINESS BLOG
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