The Faux Follow-Up
The Faux Follow-Up as noted by Steve Hoffacker, is an annoying strategy, in my opinion, and is more likely to backfire than result in new clients.
For example, most people prefer to deal with honest businesspeople, right? So when someone approaches you with deception-and you participate-you are also permitting them to continue to deceive you.
After all, if we never talked and I go along with your lie, I can hardly complain if you engage in other deceptive practices later.
I see this all the time. It's clever but quite annoying. I have received several already this week.
I get an email - you probably have as well - where someone is pretending to get back in touch we me or pretending to provide more information to an earlier email or conversation which never occurred.
This is a great ploy for creating new leads, but that's all it is - a ploy.
I don't respect it, and I don't respond to it. You shouldn't either.
It is clever, but it is unprofessional and does not respect the steps that go into building a normal business relationship - starting with the introduction. It bypasses, or attempts to assume, the introduction and goes right to the next step - thinking we won't notice and that we'll engage them in conversation.
This is their aim. It furthers their agenda but not ours.
There is a word for this - spam.
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Steve Hoffacker - Consultant, Coach, Author, Blogger, Photographer, Motivator, Teacher, & Strategist - for Realtors, Real Estate Sales Professionals, Home Builders, New Home Salespeople, Entrepreneurs, Small Business Owners, and Independent Sales Representatives.
© Steve Hoffacker, 2011. All Rights Reserved.
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