Where's the Money in Blogging? Active Rain Brings Home the Bacon!

Mortgage and Lending with SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) NMLS 223495

 My phone rang Friday.  The phone doesn't ring very much in this market.

On the other end, a man identified himself by his last name.

"I found you on the internet," he said. "I have three mobile homes, all of them free and clear.  I want to refinance one of them to help my daughter out.

Turns out he lives near me.  We set an appointment, and Saturday afternoon I visited him.

I wanted to hear how he found this particular lender (me!) on the internet.

What I found will change the way I title and tag my blog posts. 

The gentleman, 81 years young, didn't find me because of my Lender credentials.  He googled "financing manufactured homes in Tucson." 

He found my Active Rain post "I'm Financing a Lot of Manufactured Homes. Amazing!"  He didn't have to look far.  There it was, #3 on page 1.  Who says the Greatest Generation hasn't adapted to the internet?!

I'm relatively new to the Google thing.  I know I'm going to dig deeper into it real quick!  And I'm going to use titles and tags for my posts which will be seen both by Google and by my intended audience! 

RECAP:  Lessons Learned

1.  Blogging can answwer the demand "Show me the money!"

2.  Consistent blogging pays off.  I've been doing this only since July of 2007.

3.  "Find a need and fill it" applies to a wider spectrum of age groups than I'd been targeting.

4.  It pays to pay attention to articles on "Tags" and "Search Engine Optimization" on Active Rain.

Please comment on other lessons that you see here.  I've learned that I don't know what I don't know.  That's where interactive readership has been a real blessing to me.

And that's the real estate opinion of this Tucson, Arizona mortgage lender!

Mike in Tucson

edit: My lead turned into a new relationship, resulting in a loan application this morning, and a new referral for an Active Rain loan officer in Clackamas County, Oregon.  My clients and I looked her up together on AR, and emailed the referral--their daughter in OR!

Mike Jones (Tucson Mortgage Company, LLC): Loan Officer in Tucson, Pima County, Arizona


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Katie Brave
Brave Realty - Columbia, SC

Hi Mike,

    I am new to AR and this is very encouraging, from now I will be sure to type things in my tag line!

Oct 18, 2007 06:10 AM #58
Mary Richards
Reece & Nichols Realtors - Kansas City, MO
Mary Richards
Thanks for sharing what you have learned.  Kuddos to you for learning something new and then paying attention and making needed changes.  Regards!  Mary Richards
Oct 18, 2007 06:23 AM #59
Sal Poliandro - NJ Bergen County Realtor
RE/MAX Properties - Ridgewood, NJ
Short Sale Specialist - CDPE, SRES, SFR, IRES
Mike - Congrats on such a great job making #3 on Google!  This shows all of us that blogging really does pay off.  The "tags" you put on blogs make such a big difference on how search engines recognize you. 
Oct 18, 2007 12:25 PM #60
Delete Me Now Please
Kugluktuk, YN
Great job!  It's nice to hear how and why the titles and tags help you get business. 
Oct 18, 2007 03:33 PM #61
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Jeannie, thank you!

Pamela, tags are the words or phrases you see just below the blog post, next to the field that shows the number of comments.  In this post, I used six, starting with "real estate opinion," and ending with "mike in tucson."  To the right of the post you'll see the words "tag cloud."  Click that to see what tags I use most often.  The more times I use a particular tag, the more likely that Google will find me when someone enters that word into their search.  Try going to Wikipedia and see what they have to say about it.

Ginger, let me know when your lender comments!

Daniel, thanks for stopping by to comment.

Chad, the tags to the right of the post here on Active Rain are all of the tags used in any of my 70-some blog posts.  The ones pertinent to each post for Google's purposes are right underneath the post.  "deer, golf and rainforest" don't have anything to do with this one, but if you click on those words, you'll be taken to the post where they appear.  Thanks for commenting.

Katie, glad to help!  I appreciate your comment, and look forward to seeing you again.

Mary, thanks for the encouragement.

Sal, it sure does work!  I need to go read your blog.

Rob, where did you come from?  I'm glad to see you.  Thanks for commenting.

Mike in Tucson



Oct 18, 2007 03:40 PM #62

Hi Mike,

I'm just beginning to read the wonders of blogging.  You have inspired me to learn more.  Are you coming up to the Round Table Discussion in Scottsdale Monday morning?  If so, I look forward to meeting you and hopefully...picking your brain a little.  I just staged my daughter's home in Tucson and go there frequently.

Love your enthusiasm about blogging.  Keep up the good work!!


Rooms Rearranged

Chandler, AZ 


Oct 21, 2007 04:26 AM #63
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Mike, it is the reason we are here, is it not? I need to write better titles and tags. You have given me that all needed "kick" in the rear. Thank you.

Bill Roberts

Oct 21, 2007 02:27 PM #64
Fran Gatti
RE/MAX Integrity - Medford, OR
Managing Principal Broker - RE/MAX Integrity
It's great to see your efforts paying off.  I have had several clients and friends tell me they keep up with what's going on in our area by reading my blog.  How cool is that?
Oct 21, 2007 04:36 PM #65
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Debbie, I'm not familiar with the Roundtable in Scottsdale, and you aren't signed in, so I'll search for you in a moment after reciprocating on the other comments.  Thanks for commenting.

Bill,  I'll be over to your blog today!  Thanks for stopping by.

Fran, blogging doesn't replace advertising totally, but when's the last time you pored over the classifieds in the local newspaper?  Much success to you! 

Mike in Tucson

Oct 22, 2007 12:40 AM #66
Robert and Lisa Hammerstein -201-315-8618
Keller Williams Valley Realty - Hillsdale, NJ
Bergen County NJ Real Estate

Hi Mike!

Now that's the way ya' do it!  Congrats to you on all counts!



Oct 22, 2007 02:44 AM #67
Daniel J. Brudnok, REALTOR
Berkshire Hathaway Home Services Fox & Roach, REALTORS - Exton - PA License #RS-225179-L / Delaware License #RS-0025038 - Downingtown, PA


Thanks for showing how Active Rain will payoff.  I have been on now about 6 weeks and enjoy every minute.  I keep restructuring my blogs to make sure the content is that which will get great feedback and have what is needed for me and others to learn.

Have a great week!

Oct 22, 2007 02:55 AM #68
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Lisa and Robert, thanks for the encouraging comment!

Dan, Keep at it!  This is a great tool to have in your toolbox.

Mike in Tucson

Oct 22, 2007 03:22 AM #69
Edith " Edi " Davenport
Coldwell Banker, Conroy, Marable & Holleman - Clarksville, TN
Your Realtor For Life
thank you so much for the advice, :-)
Oct 22, 2007 03:36 AM #70
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Mike, did you know I featured this in Week in Review ?
Oct 22, 2007 05:23 AM #71
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Edith,  you're welcome!

Missy, I didn't know.  Thanks for commenting; I'll go check it out!

Mike in Tucson

Oct 22, 2007 05:59 AM #72
Kim Carpenter
Coldwell Banker - Alton, NH
Lake Winnipesaukee REALTOR -Lake Winnipesaukee Real Estate, NH
This is great Mike.  I am starting to realize the point of ActiveRain and want to start being consistant in my blogging.  I can't wait to be ALL OVER the internet and start reaping the benefits like you have started doing.  I wish you the best
Oct 23, 2007 03:28 AM #73
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495


It sounds like you're on that track already.  All it takes is determination and followthrough.  I'll check out your blog.

Mike in Tucson

Oct 24, 2007 03:41 AM #74
James and Joseph Bridges
Keller Williams Realty - Global Trust Team - Long Beach, CA
Mike, great work on having success and writing powerful titles!
Oct 24, 2007 04:21 AM #75
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing
Mike, this is definitely the power of Active Rain.  I learned this lesson early on.  It's a great tool that many people don't realize!  Once you realize it you start paying more attention to what you put in your blogs.
Oct 25, 2007 04:45 AM #76
Richard Feit
Remax Signature - Perry Hall, MD
Keep up the good work, Mike!!
Oct 25, 2007 05:08 AM #77
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