Let's Face it; it is just too easy to become a licensed real estate agent. The Union Tribune article states"There's a good chance that the person who cuts your hair has received a higher level of training than the person who sold you your home", according to California Association of Realtors President Vince Malta.
The number of Realtors in Charlottesville is 1,294. It seems that just about everybody has obtained a license. Only a select few have a documented level of education, experience, professionalism, extensive knowledge and capability to offer clients solid service in all facets of the real estate transaction. I do not need to brag-I am the real thing. Actual credentials speak louder than someone screaming their multi-million dollar production records (which I also have).
It is quite interesting how much money is spent in the real estate community advertising things the public really does not care about, nor should they. Some generic and common examples:
Sold Millions and Millions
Free CMA (Comparative Market Analysis)
Number One Agent
First Class Service
Are we impressed with florists who advertise they arrange flowers? Water them? Deliver them? No, we expect them to do that. The same is true of Realtors, what is being offered that stands out to the public? What is the Realtor doing that delights the client to the point they are compelled to say "wow"?
This is what I am doing. Results speak louder than words. Live The Ultimate Lifestyle, you can click on these:
Coolest Kid in the Neighborhood helps families adjust in a matter of hours to their new home and neighborhood instead of weeks and months.
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No Surprises, Worry-Free Sale of Home. This is a new program offered as an option to sellers, when listing with me. The menu offered includes, I will have the home inspected, the deficiency list taken care of, the home professionally staged, professionally cleaned. There are many sellers who do not have the time, desire, or affiliations to take care of all these details. I do, and it will result in a quicker sale, with no surprises. Purchasers and Sellers alike benefit with this approach.
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