This blog was written by Brad Andersohn from Fairfield, CA. He stresses out so many great points that are so vital in any business, especially, in real estate. Thank you, Brad.
Even though ActiveRain is a powerful Real Estate Social Network and one of the greatest industry blogging platforms on the web, I wanted to share a few ideas on how many folks I know are using this network to grow their relationships and business. Everyone ultimately has to "find their own way" and use whatever sites and tools work best for them, but don't overlook the potential and opportunities right here.
ActiveRain serves as a fantastic resource to learn about the wide variety of real estate technologies out there and how to strategically apply them to your business. Read and learn how to use many of the newest and most powerful tools and sites on the web. Keeping up with all the new and exciting stuff online is easy when you follow the right bloggers on AR.
Learn from those who willingly share how and what works for them. You can filter through thousands of posts here and select specifically what will work best for you. Start here with the Top 100 Most Subscribed To Bloggers on ActiveRain.
Connect with like minded individuals, build relationships, then give and get referrals. Using ActiveRain as your National Real Estate database makes the site instantly one of the largest databases for accessing and networking with other industry professionals. Sharing ideas, asking questions, getting support from the many AR friends and family here is what makes up the unique AR culture and it's also what makes ActiveRain one of the most unique online real estate networks.
Engage With Other Members
Commenting creates links back to your profile so use quality commenting, not quantity commenting. Don't just leave comments for points, make points with your comments. Every comment you leave in the rain is like a planted seed that can sprout at anytime. They help build rapport and trust with other readers. Who reads your comments? More people than you think, and what they think matters and makes a huge difference in your reputation and growth here.
Content is and always will be king. Share and give back as much as you learn and take from ActiveRain. Those who give ALWAYS receive. Content is blogging, commenting, interacting in groups and participating in channels. Use and share a variety of your experience, wisdom, and knowledge about numerous topics, ideas, and discussions. Amazing content will get you back-links, reblogs, and lots of comments.
ActiveRain is well known for its SEO and has a reputation of landing members articles at the top of page #1 in the search engines. Be sure to blog for clients, SEO, and for Google. All three are your target audiences. ActiveRain has some of the best SEO to benefit Rainmaker members. Remember, hope is not a strategy, and page #2 of Google gets very few clicks.
There are many other great ways to grow business on ActiveRain, these were just the first 5 that came to mind when I was asked this question at RainCamp in Seattle.
You will get out of it more than you put into it and the relationships you can potentially build here are more powerful than any other tool or feature the site can offer in my opinion.