Amid all of the national media's doom-and-gloom stories about housing slumps, disintermediation and market uncertainties, there is exciting news out of Austin, TX earlier this week. Keller Williams Realty enhanced their standing as the fourth largest real estate franchise in North America, with over 70,000 agents and nearly 600 market centers.
Agents continue to embrace the learning-based culture at Keller Williams that focuses on training, coaching and consulting. Through Keller Williams University, KW Connect, quarterly Master Mind sessions in Austin, and the models from The Millionaire Real Estate Agent and The Millionaire Real Estate Investor, agents foster an atmosphere of synergistic improvement rather than cut-throat competition.
Many of the training sessions are open to real estate agents from all companies. So if you'd like to know more about Lead Generation, Business Planning, Team Building, or how to launch or kick-start your career, check with your local KW market center or contact me directly. We'll be glad to help!
Here's the full press release:
Keller Williams Realty grows to 72,303 associates in shifting market
Firm strengthens its lead as the fourth-largest real estate franchise in North America
AUSTIN, TEXAS (November 28, 2006) - Keller Williams Realty Inc., the fourth-largest real estate franchise company in North America, continues to attract associates despite shifting markets in cities across the nation. In October, the company reported having 72,303 associates and 591 market centers.
The latest tally widens the gap between Keller Williams Realty and the fifth-largest real estate franchise company, Prudential Real Estate Affiliates Inc., which reported having 64,000 associates in October of this year.
Keller Williams Realty CEO Mark Willis attributes the company's steady growth rate in the midst of a shifting market to Keller Williams Realty's agent-centric, learning-based business model and razor-sharp focus on technology and the Internet.
"Market trends are a non-issue at Keller Williams Realty, because no matter what the analysts say, our No. 1 mission has been - and will always be - to provide our associates with proven business tools, models and technology that get results in any market," Willis says. "I think the associates who are choosing to be in business with us embrace our stance that you can leverage the marketplace to work to your advantage."
In addition to adding Keller Williams University courses that address business tactics in a shifting market, the company has taken great measures to expand the Internet presence of Keller Williams Realty associates and their listings - targeting an ever increasing market segment of real estate consumers online.
"The National Association of Realtors® reports that 77 percent of today's home buyers surf the Internet for properties prior to contacting an agent," Willis says. "We want our associates to have an undeniable presence on the Internet, and we want them to have more control over where and how their listings are displayed."
The recently introduced Keller Williams Listing System (KWLS) will enable associates to enter their listings data in one place and have that information displayed on Keller Williams Realty agent and office websites everywhere. Keller Williams Realty also is negotiating partnerships with some of the most popular search engines in the world, so associates can display their listings on those sites.
"The organic growth we've experienced in the past few years is a testament to our mission to build businesses worth owning and careers worth having," Willis says. "Simply surviving a tough market is not enough; we teach our associates how to thrive in any market."