On Friday, I took another "Friday Fieldtrip" with one of the agents, to see if there was anything we could do to change the look of a property for sale, to give it a fresh face. 

BEFORE

Besides lowering the price from $705,000 to $699,900, so that people looking up to and not more than $700,000 could see it, we did a little rearranging.

AFTER

 

Taking photos from a bit more distance, gives potential buyers looking at homes on the internet a better feel for how the rooms flow from one to another. 

AFTER

While the large painting which we found in the garage and had been painted years ago by the owner's mother, is not the focal point of a single room.  By placing it where it is, it became a focal point of the main living space, tying together the rooms from which it could be seen. 

AFTER

By seeing this same painting from the long shot across the entryway and the long shot from the kitchen back, a potential buyer can see more than just "rooms" separately.  You get a better feel for how the rooms flow one to another. 

BEFORE - The dining room below is a free flowing open space, but when you take the photo head on, you don't get the feeling of open flow from living room to dining room.

Also, the home has a traditional floorplan, but with a contemporary flair, so we need to bring a bit of contemporary into the traditional Queen Anne furnishings.

AFTER

The photo is a bit squigley here, but you can see that by adding contemporary place settings and a well placed picture, and standing back and up a bit, you can take the dining room flow through into the kitchen.  The table set introduces the functionality of the room vs simple the bare bones of the room as a separate entity.

We staged, we shopped, we staged again.  We bought the picture over the fireplace, the bamboo placemats, the cinnamon/gold napkins and very little else.  Everything else we found inside the home.

The owner came home and said it felt like "A Model Home!"  The changes we made weren't dramatic and didn't take a lot of effort in the grand scheme of a listing on market for almost 60 days.  But I think when you ask a seller for a price reduction, you get in there and roll your sleeves up and show that you are both in this effort together.

It's not all and always about what the seller can do to help sell the house, and it is not all and always simply about "marketing".  Sometimes it takes a little repackaging of product.

Another Broker takes a Field Trip with one of the agents.  This is Kate Pedersen's listing in Lakemont in Bellevue Washington.

 

20 Comments on Staging A Home for Sale - Lakemont in Bellevue, WA

OCT
15
2007
590,886 Points 111 Featured Posts Localism Sponsor Outside Blog

And that's what we do...put an additional amount of effort to help our client out. Some believe that going putting in a little more above what is expected is a no no. I am right along with you. It takes a good agent to know what it will take to "market" the house with eye appeal as well.

11:42am • #1
211,760 Points Outside Blog

Good effort! Our average market time in Greater Hartford, Connecticut is 121 days. You are correct, the effort needs to be from all parties.

It's a Good Life!

Fran Rokicki, Clubnet~Mentor

11:45am • #2

I agree as well.  Our clients hire is to do a job and determining what will give the property better eye appeal is part of out job.  

I had a listing where I purchased a newer refrigerator not only to give the property better eye appeal but also create interest; I gave the refrigerator away to the buyer who thought I was the nicest agent living.  My sellers thought I was golden agent as did the buyers.  Smile. (My cost was only $300.00)  

11:52am • #3
156,648 Points 3 Featured Posts Outside Blog
Wow!  What a difference!  A whole new look to the property.  Great ideas for unsold homes.
11:56am • #4
367,383 Points 63 Featured Posts Localism Sponsor Outside Blog
Nice job. You kept it simple and put the focus back on the available living space. A nice very marketable listing.
12:08pm • #5
311,858 Points 22 Featured Posts Localism Sponsor Outside Blog Hit Router
Nice job!! I am going to mark my calendar and check back in 2 or 3 weeks to see if it is in escrow yet.... (don't forget to move the shoes at the bottom of the stairway)   <s>.....................
12:12pm • #6
485,198 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router
Good point we just did the same thing on one of our listings.  We then took new pictures and updated all of our marketing.
12:18pm • #7
4 Featured Posts

Ardell,

I would have never noticed this, but I do know that what you just explained makes shows the difference between a Good Agent, and a Great Agent!!

Very Nice,

Tom Weiss

12:31pm • #8
231,821 Points 39 Featured Posts Outside Blog

LOL CJ,

I was wondering who would notice Kate's shoes.  She went back yesterday to tweak a bit more and to take more photos.  She noticed the shoes.

12:36pm • #9
130,921 Points 14 Featured Posts Outside Blog

I liked the shoes made it look a little homey, LOL

Nice job with the picture taking it makes th ehouse look a lot bigger than first meets the eye.

2:33pm • #10
213,626 Points Outside Blog
Good idea about. I think it boils down to two things when a listing isn't selling: 1. price and 2. staging.
3:13pm • #11

I usually take 20 or 30 pictures, as this gives me a chance to see what views lok the best.

3:22pm • #12
231,821 Points 39 Featured Posts Outside Blog

Well Vincent,

We hit both on this one.  Hopefully it will do the trick.

3:23pm • #13
136,366 Points 2 Featured Posts Outside Blog

Great job!  The pictures look wonderful. Hope it sells quickly.

3:58pm • #14
OCT
16
2007
299,316 Points 15 Featured Posts Localism Sponsor Outside Blog
Hi Ardell,
I love the way you think and treat your clients.  Taking the time to go back and reassess the home to see what can be done to make it more appealing to buyers, that's what good agents do.  Thank you.
2:50pm • #15
343,437 Points 15 Featured Posts Outside Blog
Nice job! It's nice to see there are other agents who constantly go back and check and make improvements.
2:55pm • #16
OCT
17
2007
18 Featured Posts Localism Sponsor

Ardell - we need to re-evaluate the marketing as we go. And, like you said, it's not just price reductions. I just had a client who had dark panelled walls. The room was large and sunny, but in the pictures the dark walls made everything dark. I suggested to the seller to paint the panelling before we put the house on the market, but she was reluctant. She painted them, when she saw there were few showings, and we got a buyer soon. 

Thanks for commenting on my blog.

6:32am • #17
OCT
19
2007
129,986 Points 25 Featured Posts Outside Blog
Ardell, Good demonstration of how it is done. With the advent of digital cameras I have often found it beneficial to take several shots. Close up, middle and farther out.
8:46pm • #18
134,240 Points 8 Featured Posts Outside Blog

Ardell,

I love that you get right in there and show your agents the value of our service, this hands on training is priceless!

8:53pm • #19
OCT
20
2007
144,043 Points 9 Featured Posts Outside Blog

Ardell-

Seeing is definitely believing.  Thanks for spelling it out!

2:48pm • #20

Leave a response…



(optional)
What does the graphic say?
 
Rainmaker_large

ARDELL DellaLoggia

Seattle, WA

More about me…

Sound Realty

Office Phone: (206) 696-3493

Cell Phone: (206) 910-1000

Email Me



Links

Archives

RSS 2.0 Feed for this blog

Find WA real estate agents and Seattle real estate on ActiveRain.