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Are You Blogging For Business? Is Blogging A Part of Your Business Plan?

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Real Estate Agent with The Gasset Group & Get It Done For Me Virtual Services 13253167-SA00

SEO Blogging- Blogging For Business- Are You On The Online Track? 


If you are Blogging for business and Blogging from your heart with SEO sprinkled on top you are  on the right track. Don't give up. Never give up. Remember that right after the point where people quit is where the success lies. Just one more post, just one more day. Keep going because it will pay off. 

You need to be setting yourself apart from your competition and from the big boys right now. The big boys are catching on to organic traffic but don't yet understand the heart part. Stay out in front. Now is your time to get that footprint on Google so when they try to kick you off your spot they won't be able to. Sign up for SEO blogging Tips here. 

This is what companies are starting to realize: 

Most traditional marketing is dying. 

  • When was the last time you picked up your yellow pages? Where is yours? seo blogging online marketingMost businesses, when I ask them, they say it is a doorstopper or they recycled it. 

  • When was the last time you got a listing from the ads you place in the newspaper?  Readership in newspapers is rapidly declining. It is expensive and no longer gets the phone to ring the way it used to. 

  • When was the last time you watched TV looking forward to the commercials? get found now online If you are like the majority you are using DVR or TiVo and skipping right past the commercials. Companies are finding this out. 

  • When was the last time you hired a telemarketing company or did cold calling in your business? The Do Not Call list has made telemarketing a tough field. The results are not great because this is considered "interruption marketing". The consumer is turned off by that. They want to engage on their own terms. 

  • Direct Mail- We still do a lot of direct mail but truth be told, it is expensive. A good return is 1% to 2%. We get about 3% to 4% on our Expired Listing open rate and return call rates. But not all agents can afford the time and the expense of direct mail. Companies are realizing that this is still a great vehicle in which to drive offline traffic to their sites online. But most companies are not doing that. 

  • Print Ads- When was the last time you put a listing in the homes review magazines?  seo blogging coach I see even on the shelves at Publix that the numbers of these magazines is dwindling. Most of those magazines are trying to now compete on line. The rising costs of printing is also a factor. Oil is used in print inks. Oil is used in print presses. As the price of oil rises so does the price of printing. In my product launch mastermind group there is a man who is a printer. His print shop was doing well over 2 Million in print jobs in 2009. In 2010 he saw the number plummet well below 1 million. 

  • Email marketing by the blasting methods is pretty much out the door. With Spam Software and people reporting spam every hour you are not getting your message across in a delightful manner. Again, this is not permission based marketing. Of course the exception is in building your own list. That is still the most valuable asset you have on your computer. 

The fact is that only 1 out of every four businesses have a website today in 2011!!! Most brick and mortar businesses still don't have websites. 

Make sure you get on the right track. If you have not started blogging, get on that task now. If you are afraid to write, take a writing class. Study those who write well. Find your voice. Discover your passion. Cater to your audience. Have  plan and a message. If writing is not for you than do podcasting or video blogging. Whatever you can learn to do and like, you can do it. Study, learn, practice on your friends and then get on the right track to your online success. 



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*SEO Blogging-Blogging For Business- Are You On the Online Track?*




 

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In real estate we service Utah County, Salt Lake County, Wasatch County, Tooele County. This includes many towns and cities. Some of which are: Provo, Orem, Salt Lake City, Draper, Springville, Spanish Fork, Payson, Lehi, American Fork, Vineyard, Saratoga Springs, Eagle Mountain, Pleasant Grove, and more. 

Katerina Gasset is a real estate agent who is also a digital marketing strategist, website designer and consultant for real estate brokerages, agents, entrepreneurs and small business owners. She is also the owner of Get It Done For Me Virtual Services. 

Katerina is a Certified AI Marketing Specialist. She can help you with ChatGPT, Content at Scale, Neuronwriter, prompting, and many other AI tools. 

She develops products and online courses to empower real estate agents to reach their marketing, SEO, social media and branding goals. Katerina Gasset is a blogger, author, podcaster, and keynote speaker.  

Text Katerina with your name + number to work with her:

 561-502-1577 

 

 

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Comments (31)

Kirsten Lindquist
Pacific Union International - Sonoma, CA
Realtor - Sonoma Wine Country

Hi Katerina:  Great timing on your post.  I'm starting to get results ... new clients from the blogging I've been doing but it's a slow process.  Good to hear your encouragement.  I know I'm on the right track!

Jun 30, 2011 04:25 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Kirsten, yes, you are on the right track, keep it up. Katerina

Jun 30, 2011 06:59 PM
Kim & Kristine Halverson
Sotheby's & Knipe ERA - Bend, OR
Sisters, Realtors
Finding your voice is key and can be a challenge! Kristine
Jun 30, 2011 07:04 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Kristine- For some, yes, it can be a challenge. It comes naturally for me. Thanks for stopping by. Katerina

Jun 30, 2011 08:55 PM
Clint Mckie
Desert Sun Home, commercial Inspections - Carlsbad, NM
Desert Sun Home, Comm. Inspection 1-575-706-5586

Hi Guys,

I just signed up.I am not an agent but I am going to suggest. Agents can use this info for the best results in blogging management.

Thanks for the great info.

Clint McKie

Jun 30, 2011 10:47 PM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Katarina,

You sound like a teacher!

Good information. It is certainly true about things changing. The company I was with for many years spent Three Million dollars a year on our local newspaper. Not any more!

Thanks

Phil

Jul 01, 2011 01:31 AM
Bob Jakowinicz
National Realty Centers Livonia--Bob Jakowinicz - Livonia, MI
Michigan Real Estate Agent-- MI Real Adventures

I have a hard time believing so few still have web-sites.  You would think just about every one out there would at least have some sort of web presence. 

Jul 01, 2011 03:36 AM
Brigita McKelvie, Associate Broker
Cindy Stys Equestrian and Country Properties, Ltd. - Lehigh Valley, PA
The Broker with horse sense and no horsing around

Katerina,

You are sooooo right!  Blogging and online presence is the way to go these days.  I try to blog on a daily basis (unfortunately, sometimes I miss days because of my schedule).  I also update my websites regularly.  My firm even has their own blog site of which I am the one that posts the most on it.  My broker calls me the "blogging queen".

I keep learning more about blogging and social media, though.  There's always something new to learn.

Brigita

Jul 01, 2011 06:31 AM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale
Katerina-This seems to be one of the most effective marketing tools now, and cost effective. Just need to get traffic. And because its available all day every day, even when we are otherwise engaged, it is super efficient.
Jul 01, 2011 05:14 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Wayne- It is truly that saying- make money while you are sleeping:) You can create an well oiled machine that will get those leads coming in even when you are not awake or on vacation, etc. Katerina 

Jul 01, 2011 05:32 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Clint- You can really benefit being a home inspector. There is so much you can write about that consumers and agents are interested in. Katerina 

Jul 01, 2011 05:33 PM
Dick and Dixie Sells
Sells Real Estate, LLC - Trinity, FL
Realtors, Tampa Bay Florida Homes For Sale

Yes, blogging correctly is definitely the best bang for your buck! Print just is not it anymore. All great points.

Jul 02, 2011 12:29 AM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Hi Katerina - That makes some sense - its when every single listing is blasted willy nilly. Sometimes from well beyond my working range.

Jul 02, 2011 04:29 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Ruthmarie- I figured that would be more well received. I enjoy getting different options like meetings that I may have forgotten about, etc. I get your point about the listings. We have never used the service for that. I will let you know how it goes for the book. 

Jul 02, 2011 04:47 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Dick and Dixie- Sometimes the print facts are hard to get across to seniors down here:) 

Jul 02, 2011 04:48 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Brigita- Go blogging queen! Social Media Summit was changed to September 28th so you won't need to pick me up at the airport this month. I look forward to meeting you though! In September! 

Jul 02, 2011 04:49 PM
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Katerina, the answer is yes...and I've gotta get back into the swing of things...

Jul 02, 2011 04:56 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

William- Yes you do:) 

Jul 02, 2011 05:06 PM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Great post Katerina and Nestor~ I'm still a bit overwhelmed by SEO.  I've been blogging pretty steady for almost a year.  I still have a lot to learn and much to work on.  I know I'm doing more than much of my competition, but it's not enough.

Jul 03, 2011 09:02 AM
Ray Waisler
Finance of America - Atlanta, GA
NMLS #6621 - Specializing in Jumbo FHA & VA

Katarina, great information and I just signed up although I'm not an agent. I could use all the help I can get.

Jul 04, 2011 08:36 AM