SEO Blogging- Blogging For Business- Are You On The Online Track?
- When was the last time you picked up your yellow pages? Where is yours? Most businesses, when I ask them, they say it is a doorstopper or they recycled it.
- When was the last time you got a listing from the ads you place in the newspaper? Readership in newspapers is rapidly declining. It is expensive and no longer gets the phone to ring the way it used to.
- When was the last time you watched TV looking forward to the commercials? If you are like the majority you are using DVR or TiVo and skipping right past the commercials. Companies are finding this out.
- When was the last time you hired a telemarketing company or did cold calling in your business? The Do Not Call list has made telemarketing a tough field. The results are not great because this is considered "interruption marketing". The consumer is turned off by that. They want to engage on their own terms.
- Direct Mail- We still do a lot of direct mail but truth be told, it is expensive. A good return is 1% to 2%. We get about 3% to 4% on our Expired Listing open rate and return call rates. But not all agents can afford the time and the expense of direct mail. Companies are realizing that this is still a great vehicle in which to drive offline traffic to their sites online. But most companies are not doing that.
- Print Ads- When was the last time you put a listing in the homes review magazines? I see even on the shelves at Publix that the numbers of these magazines is dwindling. Most of those magazines are trying to now compete on line. The rising costs of printing is also a factor. Oil is used in print inks. Oil is used in print presses. As the price of oil rises so does the price of printing. In my product launch mastermind group there is a man who is a printer. His print shop was doing well over 2 Million in print jobs in 2009. In 2010 he saw the number plummet well below 1 million.
- Email marketing by the blasting methods is pretty much out the door. With Spam Software and people reporting spam every hour you are not getting your message across in a delightful manner. Again, this is not permission based marketing. Of course the exception is in building your own list. That is still the most valuable asset you have on your computer.
*SEO Blogging-Blogging For Business- Are You On the Online Track?*
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