Internet Marketing: Web Page Development

Co-sponsored by the Orange County Public Library - Los Alamitos Rossmoor Branch and the Los Alamitos Area Chamber of Commerce.

Course Description

Learn how to construct your web site so that you will have a higher standing with the search engines. Learn Google's and Yahoo's search engine secrets, how to do your keyword research and how to stake out your sales territory on the Internet. Learn about web analytics, adwords, Internet marketing ROI, link development, pay-per-click, Internet radio ads, blogging, RSS, eCommerce benefits, and linking structures that promote sales. If you have not done search engine optimization (SEO) for your web site, then we highly recommend this workshop.

John Gibson, a senior technology consultant, brings extensive experience in information technology, business management, eCommerce, search engine optimization, and software development to his clients. Mr. Gibson has worked with companies such as Bechtel Power Corporation, IBM, United Engineers and Constructors Inc., E.I. DuPont, JobNet, Inc. and Eaton Corporation. He is president of United Intelligence Corporation in Irvine. John also consults in the area of business management and Internet marketing to the Orange County Small Business Development Center (OCSBDC), Orange County Institute for Women Entrepreneurs (OCIWE), and California Manufacturing Technology Consultants (CMTC). He established the Orange County Technology Resource Alliance and the Workforce for Technology programs.

Reservations: Adult Services Desk or call (562) 430- 1048