Twitter Tips From Turtles

Real Estate Agent with Keller Williams Realty The Marketplace NV License # 56750

Remember about a month ago when a cobra escaped from the Bronx Zoo? Someone created a Twitter account (BronxZoosCobra) and quickly gathered over 200,000 followers to read about the cobra's NYC adventures.

Earlier this week a group of turtles made their way from a beach on Jamaica Bay to the nearby Runway 4 at JFK International Airport spawning a new Twitter account, @JFKTurtles. Here are some excerpts:

Besides being entertaining, @JFKTurtles garnered attention from major media outlets -- and Attention is the first part of the AIDA marketing model (Attention, Interest, Desire, Action). Sure, the turtles account may not monetize directly, but it may open other much more lucrative doors.

Find out what digital media analyst Noah Carpenter learned through this experience by reading What demographic made up the bulk of his followers? When was the best time to tweet? And what was the most important lesson of all? All of the answers can be found on Mashable.


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Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I heard about it on the news, which is sad.  I used to see things on Twitter and then hear about it days or weeks later in the news. ... I seldom watch the news.

I enjoyed the insights in the mashable article.

Jul 02, 2011 07:41 AM #1
Sheila Newton Team Anderson & Greenville SC
Berkshire Hathaway HomeServices - C. Dan Joyner - Anderson, SC
Selling the Upstate since 1989

awww.. glad they had a good attitude about it though..hope they made it to where they were going.

Jul 03, 2011 04:08 PM #2
Maria Morton
Chartwell Kansas City Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

John, this was a fun post to read. I'm heading to the link now - and maybe check the turtles out on Twitter.

Jul 04, 2011 07:41 AM #3
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

John - I can see  it now The Tortoise and the Hare one of Aesop's fables from the early 1900's re written as the tortoise and the jet plane ..... I think the slow and steady pace of the tortoise is not enough to win this one

Jul 04, 2011 03:33 PM #4
ULC Divas Team
Universal Lending - Denver, CO

What a great idea to gain an audience. I could see how this would be excellent marketing, especially with a local story. Now if only those turtles would make it to Denver!



Jul 06, 2011 08:15 AM #5
Florence Foote
Keller Williams® Realty - Topanga, CA
Realtor, real estate agent

Thank you for the blog. I am going to check @JFKTurtles out today!  I missed it. Anything that brings a smile to my day is welcome!

Jul 30, 2011 07:29 AM #6
Kimberlie Hooker - Phoenix, AZ | Online Software for Credit Repair

Very insightful article.  It is really making me rethink engagement with my customers.  Thanks for the great post!

Aug 19, 2011 05:30 AM #7
Mike Dobbins
West USA Realty - Cave Creek, AZ
Scottsdale, Cave Creek, Carefree

Thanks for the great blog. 

Dec 14, 2011 02:09 PM #8
Angie Nwanodi
Evergreen Realty & Associates, Inc. - Rancho Cucamonga, CA
The ACG Group, Realtors®|Standard, Short, HUD, REO

This post looks like social media gold.  I promise to mine it! Thanks for the post ... things that make you go HMMMMMM!

Feb 08, 2012 07:26 PM #9
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John Novak

Henderson, Las Vegas and Summerlin Real Estate
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