As promised last week, Monday Real Estate Blogging Advice Posts will now be the result of the collective collaboration from our own Clients, the Tomato Bloggers.
This Week’s Collaborative Blogging Advice Topic:
What Should Realtors Be Blogging About In Order To Attract Ready To Act Home Buyers?
As a disclaimer, I don’t know that there is an objectively correct answer to the question, given that every target market is different, be it urban or rural, or beach front or mountain living. Nonetheless, it made for a fascinating conversation in the Tomato Forum. Here’s what we made of it:
The Internet Lead is generally considered to be a lead that is going to take some time to incubate.
The length of time thrown around is usually 6–18 months.
Can real estate blogging help a lead develop more quickly, or rather can blogging attract leads that are further along in their own incubation?
Blogging about the Neighborhoods is an obvious choice, but it is how and where you choose to write about that brings the quality of leads.
As Cyndee Haydon Described:
“Neighborhood Posts
I have found that when I write about the area, for example Tampa Bay (2 million+ people)- I get prospects that are 12-24 months out;
When I blog about a local City - like Clearwater (100,000 people) I get more 12 month and under buyers;
When I blog about a neighborhood / condo complex like Sandpearl (100 to 1000 residences):
I get what I call NOW buyers 1-6 months out.
Why? My experience has been that if they have drilled down to where they "know the neighborhood they want to live", they appreciate and value finding a real local expert. [I find this] especially true with relocating buyers.”
Blogging for the Relocation Buyers and Tourists also proves worthy.
Relocation Buyers most commonly come from two sources: Career Transfer or Tourist.
This has the topic of relocation represented broadly across 2 elements:
Things To Do While In Town
Dining
Entertainment
Lodging
Events
Local Business Highlights
Recreation and Parks
Shopping
And on and on…
And
Things To Consider To When Moving To Town
School Systems and Scores
Job Opportunities and Big Employers
Religious Services
Civic Groups and Clubs
Sports Facilities and Gyms
Local Political Issues (tread carefully)
And on and on….
And most importantly for both groups: Lots and Lots and Lots of Pictures.
Take them yourself – Never leave home without your camera – Shoot everything!
HOWEVER:
The point with the most impact of the conversation was revealed in a question:
Please Follow Our Link To Continue Reading the Second Part of:
Looking For Ready To Act Buyers? Blog These Proven To Succeed Real Estate Topics
Comments(26)