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Is it important to get mobile?

By
Services for Real Estate Pros with Virtual Florida Tours

Can you promote yourself on the biggest change that is occurring in real estate? Or, are you willing to stay with outdated systems and be left out?

So, how can you continue generating consistent business in face of the constant transformation that has happened during the last decade? The solution is to go with the tide. Right now 91% of the U.S. population has a mobile phone, and one fifth of them have a smart phone. It is expected that 80 million more users upgrade their phones acquiring a smart phone during the present year.

When this happens about 50% of users will have a smart phone. This change requires a change in all the marketing, and sales efforts of real estate to make them smart phone friendly. Prospects have limitless information just a click away, so you need to grab their attention. The information must stand out in ways that allow you to maintain that prospect and convert her/him into a client.

The explosion on the smartphone industry is creating great services and lead generation techniques for buyers. Call capture is a thing of the past. You will require multiple ways of connection and contact. To follow up on your leads you need to use calls, e-mails, letters postcard texts, e-cards, e-mails with pictures and e-mails with virtual tours, etc. You can no longer rely on e-mails and phone calls. When you use all the different lead harvest strategies to obtain the connection required achieving the conversion of your prospect mobile consumer into your client.

You need to include new methods that include text messaging, keyword marketing, QR codes that direct you prospect to your mobile website, virtual touts that run on their smartphones. Just imagine that a prospect just sees a rider on your yard sign that reads TMS bluelave6 to 43766 and he gets to your mobile website, and at the same time that he/she is seeing the multiple virtual tours that you have for your listings you get his/her phone. Now you can call your prospect and just let them know that you will be available to show him any of your listings and work to allow your customer to find the house of his dreams.

To see how powerful this technology is just send this message “bluelava6” on your smartphone to 43766. After that just wonder for yourself, what are you waiting to upgrade your technology?You have to see these new technologies as an opportunity that will enable you to not thrive in today’s market place.

Please contact Virtual Florida Tours and we will help you start a confortable and price effective transition to the mobile era. Your entire Internet marketing solutions are just a click or a phone call away 305 331 8960.

Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

Whoosh, I'm tired from keeping up with all of these smartphones. Guess we gotta keep moving forward.

Jul 12, 2011 10:25 AM
Jennifer Chiongbian
Specializing in all types of Manhattan apts & townhouses - Manhattan, NY
Real Estate Broker - NYC

I just had my site converted into mobile because I saw the increase of people accessing my site through ipads, androids, etc.

Jul 12, 2011 12:11 PM
Anonymous
Gabriel

Good for you! You are just getting in the right direction.

Gabriel

Jul 13, 2011 05:03 AM
#3