From the July 4th NY Times via Radio Sales Today, this article on how retailers are using gas incentives (discounts, gas cards, etc.) to attract shoppers who've cut back on the frequency of their shopping trips due to the high price of gas.
Might there be an application for real estate? How about, for example, MLS-sponsored van or small bus tours of select weekend open houses, as an alternative to individuals driving their vehicles? One might even invite participation from a restaurant or deli and include a meal in the package, making it an event.
Or perhaps an agency and gas station could partner to provide and promote discount gas punchcards for buyers/prospects who collect a new punch at each of several open houses they visit.
What types of promotions have you or your agency done in recent months to attract more buyers?
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