Marty Rodriguez, Century 21s #1 Agent | Harris Real Estate University Superstar

Harris Real Estate University Superstar Interview.

Featuring Century 21s #1 Selling Agent for the entire world…Marty Rodriguez.

The space is limited for the free real estate training event. Here is the information you need to attend:

EVENT: Super Star Interview

DATE & TIME: Friday, July 8th at 9:00am Pacific

FORMAT: Simulcast! (Attend via Phone or Webcast — it’s your choice)

* Where do you sell real estate?

* How long have you sold real estate?

* What did you do before you decided to be a Realtor?

* Tell us about your real estate market?

* You are a strong proponent of delegation…tell us what learning to delegate has meant to you?

* Tell us about your team?

* How have you changed your real estate team over the last few years?

* Over the last few years…how many homes has your team sold?

* How many homes have you sold so far in 2011?

* How many homes are you tracking to sell in 2011?

* How many listings do you carry?

* How many pendings (escrows) do you have now?

* How did you have to change to meet this new market?

* What were the biggest challenges you and your team had to overcome from…3 years ago…to today?

* Looking back, when did you really feel like you could do it…be successful in real estate for the long term?

* Did you ever doubt that you would be as successful as you are now?

* Do you ever have doubts now?

* How do you stay on track, do you have weekly min standards?

* How do you work on days you don’t feel like working..how do you stay so motivated?

* How can you possibly manage your time…a successful real estate business, a real estate team, a growing family…and still have a ‘life’?

* Describe your role in the company….what exactly do you do?

* How do you keep it all in balance…? (or is balance a myth?)

* Talk to us about the importance of your goal setting process and execution?

* Lead generation…tell us what your team does to generate so many transactions?

* What are your best lead generation sources for Short Sales?

* Does your team do BPOs? (How many per month?)

* How many REO Asset Manager relationships do you have?

* When I say the word..SKILLS…what does that mean to you?

* Lead generation wise…marketing wise…if you could only do ONE thing…to generate business..what would that be?

* Are referrals are a big source of business for you?…what do you do to cultivate?

* What has surprised you most about what has happened so far in your real estate market over the last few years?

* What will surprise your market this year?

* Why YOU? Why are you so successful now when so many other agents are struggling?

Why is Marty Rodriguez a Harris Real Estate University Superstar?

The Century 21 Marty Rodriguez real estate team in Glendora, Calif. ranked No. 1 in the entire Century 21 real estate network, closing $3.6 million in actual gross commissions. The total was more than double the production of the second-ranked team, based out of San Antonio, Texas.

In terms of unit volume, the Century 21 Marty Rodriguez team sold 363 units, equivalent to selling about a home a day.

“Marty Rodriguez, CENTURY 21 Marty Rodriguez continues to be a top-performer within the CENTURY 21® System,” said Tom Kunz, CEO of Century 21, with global headquarters based in Parsippany, N.J. “Her dedication and commitment to providing the highest level of customer service have enabled her to achieve the No. 1 team ranking for sales production within the United States. Her team’s consistent performance year after year truly represents ‘The Gold Standard.’

“I am very proud of all that Marty and her team have been able to accomplish.”

The team’s 2009 sales production was especially impressive, given the year’s challenging economic environment, marked by rising numbers of short sales and foreclosures and Los Angeles County unemployment that ended the year at 12.4%, with even higher jobless rates in the San Gabriel Valley.

“To achieve the results we did in such a tough market really made a big statement,” said Rodriguez, the Citrus Valley Board of Realtors’ 2008 Realtor of the Year. “We went back to basics and rededicated ourselves to bringing buyers and sellers together.”

Rodriguez said it’s the challenge of overcoming obstacles and putting transactions together that she finds most rewarding in her more than three decades’-long real estate career.

“We honestly believe that were it not for our team’s skill, persistence and professionalism, many of these sales would never have happened,” Rodriguez said.

To those qualities, Rodriguez could well have added adaptability. In 2009, her agents deepened their knowledge of short sales and REOs. Although REO sales in 2009 represented about 12% of her office’s sales volume, the total was significant for underscoring her team’s versatility in responding to ever-changing marketing conditions.

“We’ve had to become real true salespeople,” said Ed Rodriguez, Sales Manager. “Studying the market, examining how conditions affect our clients, developing our sales skills, asking the right qualifying questions and filtering out the people who aren’t motivated to act, I think all of these factors contributed to our success.

“All the work we’ve put in over the last two years,” Ed added, “has brought us up to the performance level we’re at now.”

Moreover, despite the recent economic downturn and the era of corporate downsizing, Century 21 Marty Rodriguez actually increased staff.

“Service is what built our reputation,” Ed said. “Marty made it clear that we weren’t going to cut service; we were going to strengthen it. We weren’t going to place profits in front of relationships. By providing ultimate service to our clients, they are always going to come back because of the great job we did for them.”

To the Century 21 Marty Rodriguez team’s credit, it has always had a rainy day fund, setting aside profits from outstanding years to cover leaner ones. “Again, that goes back to our core philosophy,” Ed said. “We take a long-term perspective of our business and industry. Many of the clients we’re serving now are children and grandchildren of past clients. We have experienced and been successful in every real estate cycle.”

Altogether, the Century 21 Marty Rodriguez team comprises Marty, 13 agents, 14 staff members and three managers.

“Every person on our team fills a key position,” Marty said. “They have tenacity and staying power, and I think our clients see that commitment every day.”

In real estate, building and maintaining outstanding personal relationships with clients and colleagues is the hallmark of a winning company. Jim Martindale, owner and broker of Martindale Commercial Real Estate, Inc., in Glendora, has had many successful transactions as both a broker and a buyer with Marty over the years, and wasn’t surprised to learn she and her team were once again No. 1 in the Century 21 network.

“The one thing I like about Marty is that she is a pro,” Martindale said. “She has a department and a team to pretty much cover everything, from negotiations through the final inspection. In the last few years, there’s been a deterioration of professionalism in our industry, but with Marty I always know things will be done right and with the highest integrity.

“We may not always see eye to eye, and we’ll bump heads occasionally, and that’s okay. I want to work with somebody who is honest, smart and professional, and that’s Marty and her team.”