Why would I hire me?
This thought provoking question forced me to evaluate myself as a new client would upon our first meeting. What separates me from all the other Realtors in my area? Well I have been pondering over the answer for several days and it helped me to identify my personal value proposition.
When employed by a larger brokerage this was a phrase we often heard and was casually sprinkled into conversations to impress others. We were even provided with a value proposition which somehow never rang true for me as it was not based upon my beliefs or concerns. I have re-coined the phrase and have created my own authentic you/me synergy pack.
I believe the old traditional model of sales adviser (stern parental figure who shares his wisdom with the novice client) is no longer effective with today's astute buyer/seller. Rather I embrace a model of sales partnership. Engendered by the idea that the sum is greater than the individual parts. By working together with the client, adding my knowledge & skills to their experience we create the power of synergy.
What do I bring to the table?
Well I was advised to hone my skills and Internet presence. My website, my brand, my blog are all consistent with my beliefs about customer service. My personal brochure, my presentation are not boiler plate forms created by a corporate engine. I am authentic, focused and aware of what needs to be done. I also believe utilizing professional services to enhance my brand is smart business.
Lip-service is all around us. The advertisements for stores, for fast food restaurants, which tout great customer service are sometimes laughable. Last night as my husband and I were enjoying a meal the management staff circled the floor periodically inquiring "how is everything going?" I appreciate the question but wonder how sincere the questioner might be. How would he have responded if I mentioned my food was over-fried?
I deliberately work very hard not to use the tried and true platitudes. I would prefer to prove myself through my actions. "Under promise and over deliver" is has become my motto. I know:
Your home is your castle, it's a retreat from the world.
It's the place we go to build memories, to share and love.
So why would I hire me? What makes me different from other Realtors?
Well if you're looking for an agent who is authentic, sincere and committed to providing my best service always then I am the Realtor for you. My experience and education combined with your self-knowledge and dedication creates a wonderfully synergistic partnership.
Thinking about buying or selling real estate in Riverside?
call, text or email me because we believe in making it kristal clear!
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