Here in California people love their pools and spas. I know the swimming season is over but some of you realtors may still be selling your clients a home with a pool.
Heating a spa will result in a higher natural gas bill. The buyer can ask the seller to estimate the higher gas bill when the spa is used, but it's not usually too much.
However. heating pools is totally different. People are usually not aware that trying to heat a pool can be very expensive.
To put is in perspective I'll give you an example. Without getting technical, natural gas heaters (furnaces) are rated in input BTU's. Here is California it is common to see a furnace for a 2,000 square foot home rated at 100,000 input BTU's. However, most of the pools I see have a heater rated at 400,000 input BTU's, THAT's 4 TIMES HIGHER THAN A HOUSE FURNACE. People who are used to a $100 natural gas bill can be shocked when they heat their pool and find a $700 gas bill in the mail.
I always advise my clients of this when purchasing a pool. They can talk with the seller to get a better idea or I tell them to run the pool heater for set amounts of time and then watch the gas bill to get a feel for the increase.
Just for kicks, here's a beautiful spa I inspected. The pool and spa probably cost well over $100,000!

And here's another pool... you see all kinds.

In Santa Clara County (Silicon Valley) CA. a back hoe tractor operator told me he takes out as many swimming pools as he digs. That's my experience with prospective home buyers also. Many home buyers (especially foreign born, it seems) are concerned about liability and the cost of operation and maintenance. Most pools no longer have natural gas heaters because of the expense. An insulated pool cover (like bubble wrap) is the least expensive way to keep the water warm. They work great but they only last about 4 years and they're difficult for one person to roll up and back. Motorized pool covers are available, but expensive to install and limited by the shape of the pool. Solar panels work great, but they are more expensive and the pool motor must run during the hot part of the day, which are peak hours, to operate. Incidentally, the local utilities company (P.G.& E.) will give the high and low cost of natural gas and electricity for the past year if you call them and let them know you are thinking about buying a house. Also, the seller sometimes voluntarily provides copies of their utility bills with a marketing book. I've had an in ground, gunite pool in two different homes over the past 28 years and I wouldn't be without one, especially if you have children to enjoy it.