During the selling process you might say the seller and buyer become symbiotic.
The seller is processing the change from home to house while the buyer is processing the change from house to home.
As the seller prepares their home for sale, it becomes less like their home and starts to turn into the house they had on 'X' street. This separation process is necessary for them to be able to let go and move on with their life.
Treasures are put away in the process of de-cluttering. They may have to paint out their favorite color on the walls of their bedroom because it is too personal to their taste. The furniture placement no longer focuses on their needs like watching TV. While they are selling the house must be cleaned and tidied every day. Items in their closets and cupboards will be sorted, pre-packed or given away. Family photos will be removed. Cultural and religious icons are also stored. As they pack up the personal parts of their life sellers start seeing only a house they want to sell.
Buyers, on the other hand, need to find that house they can call home.
The buyer needs to form an emotional bond with one of the houses they are viewing. To do this they must be able to see themselves living in the house. Buyers have to see past the seller. Every time the buyer mentally places an item they own in a house they are bonding and buying.
To accomplish this bonding, the house needs to be neutral. The focus should be on the features of the home not on the seller. Spaces should be left for the buyer's imagination. Every time they think 'my X would go there' a bond is being formed. That house is looking more like home to them.
Showing the buyer that the house is 'working' for the seller makes the buyer feel it will 'work' for them.
Staging or preparing a home for sale helps the seller separate and the buyer bond. In the end they both benefit.


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13 Comments on Sellers and Buyers are symbiotic.
Janice- this is a great way of showing how the energy in selling and buying are not mutually exclusive... they must work in a way so both can move on.. the Sellers to their next home and the Buyers as well. And, typically, the Sellers are Buyers and vice versa!
Janice,
That is definitely the ideal! Once in a while getting that communicated and accepted by the seller can be a dilemma.
I will save this and use it when needed. Thank you!
Janice, it's a whole chain of people moving from one home to the next, often buyers have just sold their previous home. I guess this is one of the reasons why so much stress is associated with real estate.
HI Janice,
Symbiotic, is a great way to describe the process....In the best of situations, buyers are appreciative of efforts made by the seller, even if they may not be 100% fitting to the buyers wishes, as long as the buyer recognize the efforts as genuine and positive, the parties will find ways to resolve most complications...
Janice....hadn't thought about it this way but your right....Home Staging is part of the bridge between the Seller & Buyer!
Kathy, that's true. Sellers switch hats when they look for their next home. Buyers often have just sold their home.
Bonnie, I hope it helps in the future ;).
Malcolm, I just did consults with two couples who have just bought and now need to sell. No matter whether you need to sell or need to find a home by a certain date it is stressful.
Pfanns, if all goes well both sides benefit.
Kathy, that's a good way to put it ... bridging the gap.
Janice,
This is a very good point and is particularly well-expressed in this blog.
Brian
I try to explain the 'emotional' piece to the sellers whenever I work with them. Most of them get that when I ask them how they 'feel' when they are out looking at homes. Then the light bulb comes on. Very well stated in your post.
Janice--you wrote this beautifully. It's like one big circle--house to home and then back to house again.
I like your way of explaining this Janice--the process comes across as a "given" for sellers!
Thanks Brian!
Thanks Shar. It does help if the seller has been out looking recently. They can relate much better.
Janet, it's part of the life cycle for sure.
Thanks Marian!
Janice: this is why empty houses are so difficult to sell. Buyers need to see how they can live in a house. Good post.
Valerie, I think you are right. Thanks!
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