The following text is provided in the 'Buyer's Guide' "Making an Offer"  information section on the Weichert.com website:

"After helping you think through the issues to determine the best offer for you to make at the time, your Sales Associate is well qualified to negotiate on your behalf with your best interests in mind."

No mention of the agency status. No mention of who they are representing.  But it IS a "Buyer's Guide". 

Of course, they might try to say that the statement says that the associate is 'well qualified' to represent the consumer - not that they will represent them - but that is not what a consumer will get from reading that statement, which I believe is intentionally misleading. Besides, if they are a dual agent or seller's agent they will not be helping the buyer think through the issues to determine the best offer anyway.

I point this out because Weichert is not alone.  Many real estate websites (both company and individual) make similar representations, which are nothing less than misleading and deceptive advertising.

It is time to start being honest with home buyers.  Unless a company ONLY represents buyers they CAN NOT make such representations without a disclaimer.

 

 

 

 

 

 

 

 

Paul Howard, Broker

NJHomeBuyer.com Realty

80 Barclay Center Suite 4A

Cherry Hill NJ 08034

856-488-8444

 

2 Comments on Buyer Beware: of statements on big real estate company websites.

JUL
10
2011
258,143 Points 3 Featured Posts Localism Sponsor Outside Blog

AMEN! Thank you for highlighting this misleading navigation for Buyer prospects.
8:49am • #1

Mara: 'misleading navigation' pretty much nails it.
8:57am • #2


What does the graphic say?
Leave a response…

(optional)
Spam Prevention:
 
Rainmaker_large

Paul Howard NJHomeBuyer.com Realty... 856-488-8444

Cherry Hill, NJ

More about me…

Paul Howard, Broker, NJHomeBuyer.com Realty 856-488-8444

Address: Cherry Hill , NJ

Office Phone: (856) 488-8444

Email Me



Listings

Links

Archives

RSS 2.0 Feed for this blog