get on the bandwagonQuick, everyone on the bandwagon...no, HOLD UP A SECOND!  This is my second and final post about the interesting statistics and insight that the recent NAR survey of buyers and sellers REALLY gives. 

"NAR began tracking the FSBO market in 1981; the record high was 20 percent in 1987...A downtrend in the number of for-sale-by-owner transactions is clear, currently at a record-low market share of 12 percent...In addition, a higher share of FSBO properties are not placed on the open market - 40 percent of those transactions were "closely held" between parties who knew each other in advance (family or acquaintances)...When you factor out the properties that were not placed on the open market, the actual number of FSBOs is only 7 percent - the rest are simply unrepresented sellers in private transactions."  [I took cut and paste liberties with two paragraphs there to put the same information in a more relevant order than the report did]

What does that say?  I'll tell you what it says - despite the internet and all the FSBO enabling it does, etc., etc., blah, blah, blah, there are less and less FSBOs than ever, and nearly half of those don't really count, because they weren't going to hire an agent to do a deal with their brother (for example - though I think many of us could say we'd do that for family harmony!).  I will only counter my own point with the thought that discount brokerage services are (I believe) on the rise, taking away market share not from agents, but from the traditional FSBO market, which to me makes perfect sense, as again, those people were pre-disposed towards something other than a full-service agent and now they have a choice of a limited service discount broker model vs. only FSBO.  These are the guys, though, that have terrible customer dissatisfaction problems ratings.

Now here's a really notable set of stats about the internet, which so many REALTORS and other full service agents seemed a but on edge about:

"When asked where they first learned about the home purchased, 36 percent of buyers identified a real estate agent; 24 percent the Internet; 15 percent from yard signs; 8 percent from a friend... Eighty-one percent of home buyers who used the Internet to search for a home purchased through a real estate agent, in contrast with 63 percent of non-Internet users who were more likely to purchase directly from a builder or from an owner they knew in advance of the transaction."  [emphasis mine]

Read that one more time and pick this up - those that use the internet are far more likely TO USE AN AGENT than those that DO NOT use the internet.  This, despite the fact that only 24%, less than one in four(!) first found out about the home they bought from an agent.  Translation:  most people find out about the home they buy from some place other than their agent, yet they still use the agent, and additionally, those that search around on the internet are far MORE likely to use an agent than those that don't, despite all the hype and fear (within the industry) of the internet companies replacing agents.  If anything the internet is feeding MORE (!) business to agents than before.

My last comment is this - don't twist and misquote this statistic, please, PLEASE (I have before done that having been given it wrongly by someone else and not having read it for myself).  Per the survey, the average home sold without an agent was 31.9% lower priced than those with an agent, and in the prior year's survey that number was 16%.  The article doesn't quite make it clear enough, but THIS IS NOT SAYING THAT AGENTS GOT/GET 16%/31.9% MORE THAN FSBOs.  That is a separate study that I do not believe the NAR has done to compare "apples to apples" for prices achieved, time on the market, etc.  I wish they would do such a study, and since they started tracking discount brokerage models now for the first time, perhaps they should compare their results as well.

 

24 Comments on Why are you afraid of the Big Bad FSBO (& those internet companies)?

DEC
02
2006
6 Featured Posts

Hi Gabriel, Great information from NARS about the FSBO's and internet users.  I welcome my clients to use the internet as I find it gives them better insight into the market and helps them feel they are participating in the process. 

Thanks for the caution on not running out the door with the numbers on "sold without an percentages".  Good post!

5:59pm • #1
133,105 Points 2 Featured Posts Outside Blog
FSBO's are a great source for new listings and buyer leads, if you work them properly you can build an excellent business from FSBO's both in Real Estate and the Mortgage Business
6:08pm • #2
264,833 Points 67 Featured Posts Localism Sponsor Outside Blog
What a fantastic post - I never quite thought about the fact that discount brokers were taking market share away from FSBO's more than other brokers... Fabulous!
6:28pm • #3
13 Featured Posts
Its my experience that FSBOs are 95% like everybody else who lists immediately with a broker. Perhaps they enter the market a little prematurely but for certain, they get educated pretty quickly and usually come around to list traditionally with a Realtor--especially if a top producing buyers agent shows up with a bona-fide buyer and their teeth showing! I'm about to make an offer as we speak on a FSBO advertised at 639K. We're offering 590K highest and best plus the contract amended to favor my buyer in terms of contingencies, tax pro-ration, earnest money, escrow company, etc.... I have to believe that any experienced agent is mentally 5 steps ahead of a FSBO in the negotiation process. I like FSBOs.
7:06pm • #4
2 Featured Posts Outside Blog
LoL Geno! I like them as well. This was a great post about the statistics and what they actually mean. Thank you!
7:27pm • #5

I completely agree that  discount brokers take away market share from the FSBOs and not the traditional brokers ... as part of my services, I also offer discount and flat fee listing programs and almost all of the sellers are people who want to go FSBO and at the same time are offering cooperating commission to the buyers' brokers realize that they need the exposure that I can give them listing them in the MLS and providing them the the basic services they choose ... now by BASIC I mean minimal monetary expense on my side but definitely not basic client support ... I do adhere to the Minimum services required by Illinois law and go far beyond ... I am fortunate enough not having to worry about "customer dissatisfaction" as mentioned in Gabriel's post ... obviously there are clients who will never be happy ... but personally, I've had sellers who've sold multiple properties using my flat fee programs, sellers who've been recommending me left and right  ... and those, who ended up listing with me Full Service (after spending few weeks or months trying it as FSBOs) ... I already have my foot in the door, which makes it much easier for me to get the listing ... and believe me, a lot of the sellers who started as FSBOs and couldn't sell on their own now value real estate agent/broker's services much more then before! Don't we all like when our client's appreciate what we do for them?

In my experience, many FSBO sellers simply aren't ready to use a full service broker and need a chance to try it on their own ... so why not give it to them? ... they are doing what they believe is "in their best interest" and isn't that what we all should be doing?

7:34pm • #6
186,766 Points 28 Featured Posts Outside Blog
i like that comparison as well, that the FSBOs and discounters are in the same category.  i'm not afraid of FSBOs per se-just have made the decision not to chase that market segment. 
7:43pm • #7
615,294 Points 244 Featured Posts Localism Sponsor Outside Blog
Hi Gabriel, good stuff. I'm not big on stats but I think these are pretty good. It doesn't surprise me at all that online buyers end up with Realtors. After all most of the online properties are MLS listings. They have to contact the Realtor to get further info. Another good reason to specialise in listings.
8:30pm • #8
369,201 Points 110 Featured Posts Outside Blog

Excellent information.  FSBO's are a good source of business.  Many start out that way just to "get their feet wet," then realize it's more difficult to sell a home than it appears.

kk

9:21pm • #9
Bookmarked  I think that I'm just plain lazy when it comes to FSBOs.
9:30pm • #10
I love FSBO's.....but then again I love a challenge
Jeffery Prevatte
9:35pm • #11

Great information. When I convert a FSBO, I start by showing the documents they need that are required by law. Then I talk about security. "Your kids are really cute. By the way, are you going to screen the people you shoew your home to?" I usually get a call the next morning.

10:44pm • #13
DEC
03
2006
489,533 Points 84 Featured Posts Localism Sponsor Outside Blog Hit Router

I am not threatened by anyone, but myself. 

I alwyays felt the discount Realtors were cutting into the FSBO market, but hadn't seen any stats to support that.  Thanks for an informative post.

4:23am • #14
176,271 Points 4 Featured Posts Outside Blog
I agree that a FSBO that does end up listing will be more likely to consider using a flat fee service.
9:07am • #15
406,983 Points 16 Featured Posts Localism Sponsor Outside Blog

Supports the concept that FSBOs - and potential FSBOs - also use the web and soon realize from the info available that they need us!

9:38am • #16
1 Featured Post

I have bought and sold property both ways.  I am torn as to which was better.  Without the realtor I actually made more money on the sale but on the purchase I was deceived by the seller and did not catch it until a couple of months after the purchase.  Fortunately it was not a big problem and did not cause a loss.  

Realtors bring value to the transaction and handle the many details that sellers need taken care of.  FSBO need to be made aware of what you can bring to the table and then you, the Realtor, must deliver.  

There are so many FSBOs today because of misconceptions about how easy it is to sell a house. Just as there is so much comment made about how mortgage brokers get paid too much for the services they bring to the table. 

FSBOs are great sources of business if cultivated properly for both realtors and mortgage brokers.

10:24am • #17
187,017 Points 12 Featured Posts Localism Sponsor Outside Blog
Studies have also shown, I believe, that the average internet searcher is looking at much higher priced homes, being of a bit more affluent means than non-internet people typically (I would have said younger, but my MIL 69 years young uses the internet like a fiend).  I wonder what stats would show about the price of homes, that actually might be quite a bit of what's behind the 31% less stats.
10:24am • #18
194,443 Points 64 Featured Posts Outside Blog
I am not afraid of naything, all I can say is bring it on! - - as for the stats I always lement the fact that the only place to find stats is NAR and since they are the largest lobbying group in the country promoting us and our services I never use the numbers with my clients or prospects. :(
10:50am • #19
3 Featured Posts
I also enjoy working FSBO's.  They've already found out our job isn't as easy as they thought. 
12:54pm • #20
DEC
04
2006
13 Featured Posts

Sorry for the delayed response as poster and moderator...

Geno, I counldn't agree more.

Michaela - interesting business model, as long as you make sure they understand the difference between your full service and discount approaches.  I agree it has you in the door first in line for the full service approach if the discount one doesn't succeed for them, as long as they are still happy with you.

Bryant - I absolutely agree re: buyers coming to agents via the internet b/c of the listings from the MLS.  Interesting that it's listing agents, though, not buyer's agents, that would logically have the best incoming pipeline of business from that, though internet survers can get to those listings via several different sites, not just the listing agent's site.

David Love - interesting approach, sort of the "gentle" version of a scare tactic?

David Jones - Your anecdotal comments about your experience mirror what I've heard before, though more succinctly put.  I think if this was well understood by more FSBO and discount model users they might not go that route, but for some people, they have to experience it to believe it.  I talked to a guy that was doing the FSBO thing who said he expected it might take him 2 years to sell his condo - in downtown Chicago?!  What's the point?

Chris - I agree there's much more to be done about that stat, and especially because, to the next point...

Teresa - you're right the NAR coming up with stats is rather self serving, even if they did it through a third party that was unbiased (and they didn't, so don't think that - I'm just suggesting that as an option).  I still want to see a true side-by-side performance and satisfaction survey on FSBO, discount and full service model results, and I think it's fine to have the NAR sponsor it, but do it through JD Power or some third party group, so it can't appear biased and self-serving.

7:57am • #21
13 Featured Posts

By the way, sorry for the long delay on the response everyone - next time I won't post last thing Saturday, since we don't work Sundays!  Irresponsible blogging...

9:11am • #22
I publish a for sale by owner magazine in Western Massachusetts. The statistics on who sell "by owner" are difficult to calculate as many national FSBO websites do not report sales. In Hampshire County, for example, the local real estate board reported a boost in homes sales in October, from 75 a year ago to 85 this year - up 13.3%. The Warren Group, a trade organization that tracks both MLS data and private sales, reported that Hampshire County sales plummeted 24.2% in October, from 124 to 94 homes. Why the discrepancy??? The Warren Group determined that it "may be an indication that there are more for sale by owner homes in the county right now." We agree, as our ad numbers have increased steadily in the five years we have been helping consumers in the area. As a regional service, we have a much better handle on what is going on in our local market, we keep track of sales made through our print and internet exposure. We educate sellers about proper pricing and of the importance of obtaining a professional appraisal - not a CMA or using a Zestimate from Zillow, or others like it. Our advertisers welcome buyer brokers, but understand how commissions are structured. We help them understand the pre-approval process for buyers, as well as many other ways to help them be successful. Selling a house takes more effort than putting an ad in the classifieds and plunking a for sale sign in the front yard, but it is not as complicated as agents have made it out to be, either. Sellers should hire an attorney to represent their interests and contact their local for sale by owner service for effective exposure. I belong to a national organization of regional publishers. You may contact various publishers here - www.fsbonetwork.com.
Liz Provo, Editor/Publisher Picket Fence Preview 4 Sale By Owner
10:18am • #23
13 Featured Posts
Liz, there are several very professionally run FSBO services that I absolutely think do a great job of servicing that niche.  As I tried to note in the original post, there are some people that just aren't going to be convinced to spend an extra 2%-6% for a full service brokerage agency (depending on whether or not the FSBO will pay a buyer's broker).  There is a need for services like yours that are done well to service those people, and if it doesn't work for them, then they can always come back to the REALTOR model.  In the middle, it's the discount models that are a little hit and miss right now, trying to figure out how to give the best of both worlds, sometimes giving the worst of both, not the best (though I'm sure there are some that are doing what they purport to).
10:35am • #24

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Gabriel Silverstein, SIOR

Manhattan, NY

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Angelic Real Estate

Address: 100 East Huron Street, Suite 4904, Chicago, IL, 60611

Office Phone: (212) 444-8520

Cell Phone: (646) 727-0837

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This blog is where I explore, comment on and even rant about industry issues for commercial and corporate real estate professionals and occasionally throw out thoughts on the residential side of the world as well (why, since we don't deal with residential? I guess because nobody can stop us from doing so and as this latest subprime-primed recession proves, housing matters even if you're not a house jockey).


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