One of my subscribers was kind enough to send an invitation to Google+ and I took the time to look it over to see what it offers. The service has gotten a lot of press lately and there's talk that they already have over 10 million subscribers. The service is still in "beta" test while they work out the kinks. At first glance, Google+ looks great and offers superior integration with many Google services including Picassa, Gmail, and others. There are no stupid games like they have on Facebook so it looks like the perfect balance of fun and simplicity. However, I started to realize one big problem:
I don't need another damned social network!
For me, the time I spend on Facebook and LinkedIn is more than enough. Both services are clearly defined, LinkedIn is professional, Facebook is personal (although most people mix personal and business). Those platforms are stable, reliable, have a huge following, and do nearly everything Google+ can do, it not elegantly. So I'm looking at Google+ and wondering why I want to pour more of my limited time into another social network that is very likely to die in a couple of years? Google has a beef with Facebook but I'm certain I don't need to rebuild my link of friends on Google+ to help them win that battle.
5 Good Reasons Google+ Is Likely To Go Away...
- Facebook and LinkedIn do a very good job as it is and there's little reason to switch
- Google+ doesn't offer anything truly unique to the mix of social networking
- Google has had other "Big Plan" services that they eventually shut down
- Social networking has reached a saturation point in the US (Facebook lost subscribers this year)
- We're all looking for something "new and exciting" but quickly get bored so the fascination with Google+ will fade quickly
I'll access invitations to Google+ and will take a little time to poke around on it from time to time but I'm not going to waste energy with updates and other content just to build my presence on there. It's time consuming enough trying to work with Facebook and other sites, let alone adding a new one. So, my prediction is that Google+ makes a big splash and we'll see it fade into the distance as people become weary of "yet another social network". Unless they add some incredibly slick feature to make it stand out from the competition, I'll stick with Facebook and LinkedIn.