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Real Estate Virtual Assistants: The Ultimate Guide Part 1...What You NEED to Know About Professional VAs BEFORE you Take the Plunge!

By
Education & Training with Inman News

Real Estate Virtual Assistant

 

It's in the back of your mind, and you keep pushing it away, until it comes back louder than ever. "No, I can do it!" you say to yourself over and over again, month after month. But now you, like so many before you, have finally realized you CANT DO IT ALL BY YOURSELF! 

This VA Guide will serve to assist you in your decision to add to your business.... that crucial step of adding in your leverage. Whether you decide on an on-site assistant, or a Virtual Assistant, it's best to consider everything about you, your business, and its needs to make the best choice!

It's no secret that with the growing amount of competition, technology and administrative overload, going it alone can have its disadvantages. Once the decision has been made to arrange for some assistance, many agents are turning to Virtual Assistants as a perfect middle of the road option between hiring a full time,on-site assistant or going it alone. But in what may ultimately be a wonderful addition to your business, there are some things to know and consider before working with a Professional VA.

What is a VA?

  #1  There are a variety of definitions of VAs, defining who we are and what we do. I'm sure many of you already know~but for those who don't, this is it, in a nutshell:

A Professional VA is a micro-business owner who provides administrative & personal support to its clients in long-term, deeply collaborative partnerships.  The highest and the best of this profession base their role as a VA as just that...a partnership. Our services are provided with the desire to support our clients across the board...not with just one specific function or task, no matter ongoing that might be.

#2  Most VAs come with a vast array of experience in the corporate world, or in real estate itself. We have come to our own businesses so that we may reclaim our lives, control our own destinies, and use our talent and skills to support clients that we hand pick ourselves. Unlike corporate positions, there are few constraints on VAs who own their own businesses. You'll finds that we are pro-active, rather than just waiting for you to hand us our task list.

#3  Professional VAs are not employees. You don't "hire" a VA, you "work with" a VA. There is no need to provide space, equipment, a guarantee of hours or benefits. You don't have to pay for our Internet surfing, Active Rain blog time, our coffee breaks or errands. We strive to be hassle free...one check, once a month! How simple is that?

#4  Professional VAs bill at rates of $30+ per hour. The more professional, industry specific education a VA has, experience working with virtual clients, the more she/he  can make things happen with his/her clients, the higher the fee will be. This may seem like a lot, but when you think about the value of your own time, and what you could accomplish with more of it...it starts to look like a deal!

Many VAs work on a retainer agreement. They block a certain number of hours per month to be used specifically for that client. The client pays the monthly fee ( # of hours by $per hour = retainer fee) at the beginning of the month. Unused hours do not roll over to the next month. Expenses like postage, delivery of docs, and vendor accounts are additional. The per hour rate is usually a discounted rate of %10 or so in recognition of the client's willingness to commit to a block of time with the retainer. The retainer comes with a higher degree of commitment to the partnership-for both people. But for those not ready to make a full commitment, per hour and per project agreements are usually available.

#5  There are some people who probably shouldn't consider working with a VA. If you are controlling, need to micro-manage, have trust issues, aren't on line, can't understand how or why this would work, live in the urgent, procrastinate, rush to deadline, aren't organized, want someone at your beck and call, have a huge ego and can't work in partnership with others, don't understand the power created in a relationship with a fantastic assistant, aren't open to learning new ways of working and communicating, or if you work in a high-pressure field where things run you instead of the other way around, you probably need an in-person employee, not a VA.

#6  Professional VAs invest heavily in themselves and their businesses, all for the benefit of their clients.
Professional VAs are life-long learners. They are curious, open, receptive to new ideas, and they take the time to really hone their craft. Never move into a relationship with a VA who isn't taking steps to better him/her. 

#7  A word of caution: You must do due diligence in your finding, interviewing and hiring of a VA. Collect references, ask about their work load, and how they handle your work.(ex: do they do it themselves, or do they sub-contract it out to another VA.

Part 2: Creating a Virtual Action Plan BEFORE you Delegate!

 

Laura Monroe | Real Estate Virtual Assistant | Copyright 2007

 

 

Source: Stacie Brice

 

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Comments(28)

Crystal Pina
774.289.5521 - Worcester, MA
Remax Professional Associates

Leigh, I think I can answer that question. I bought my house before I sold real estate. My agent had a VA. I found out, once I could get into the MLS, that this VA serviced several agents in the immediate area. When doing listing coordination (taking a listing from listing appointment to under agreement) or transaction management there really is no problem with a VA working for several agents in the same area, or even the same office. But when prospecting, sending farming letters, making expireds calls, I can see a problem creeping up.

The solution is for a Virtual Assistant to know before they work together the zip code the agent markets in. A VA is working for agent A who is marketing in 3 zip codes. She then begins working for agent B who is marketing overlaps with the first agent's area. Marketing on the internet there's less chance of that happening. But marketing in person I can see it happening.

Jeff, we can do almost anything that the agent can do. Because of the law, there are a few things an unlicensed assistant cannot do. That varies by state. For example, we can pull comps from the MLS but we can't interpret them. We can sit at an open house and take names or hand out info packets but we can't answer questions about the house. The role of a virtual assistant is not to do what they can, though. It's to do what will free their time up the most so they can spend their time making money. We can do this for mortgage brokers, too. Imagine if you could hand over some of your work to someone to free up a little bit of your time. I'm going to blog on this subject.

Dec 03, 2006 05:23 PM
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Crystal.... what could you do for a mortgage broker?  Because I had asked Laura this question before, but she hadn't done this as of yet.

jbelonger@assuredlendingcorp.com

thanks, jeff 

Dec 03, 2006 11:44 PM
Chris Tesch
RE/MAX Bryan-College Station - College Station, TX
College Station, Texas Real Estate
Great information!  I think my organization is my most challenging issue, so I probably need a full time asst first.
Dec 04, 2006 12:23 AM
Laura Monroe
Inman News - San Francisco, CA
Dir. of Industry Engagement & Social Media

Jeff~ Since I don't have a full understanding of your day to day administrative tasks with out talking to you, it would be hard to put a list together. if I were to pull some tasks from agent assistance to mortgage side, I would say this:

Contact & Database Management..Handling your CRM software, email marketing, managing your database, and sphere of influence in your chosen program.

Creating marketing pieces for you...postcards, newsletters, etc.

Personal Assistance: Taking care of appointments, schedules, travel arrangements, concierge tasks. 

Without knowing more about your day to day tasks, its hard to say what you could have a  VA do.

Let me ask you this. If you hired an assistant, what would be thier job description? 

Dec 04, 2006 02:06 AM
Laura Monroe
Inman News - San Francisco, CA
Dir. of Industry Engagement & Social Media
Mariana~You go get organized girl!  We'll have to start to chatting more offlist...I'd love to hear your ideas on this transition that is in front you, and how you are making it all happen~
Dec 04, 2006 02:51 AM
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Laura.....   my day to day?  Get up in the morning, read the sports section.... go out to my deck and get served breakfast.... then 18 holes of golf, followed by a nice Grey Goose martini.... then to the massage room for one hour... then back to the bar for some more martini's.  After that, maybe dinner with a lovely woman.

So.... is this reality or fantasy?   lol  Well, fantasy for now.... in 12 months, reality for at least 1 day a month like this....

I did get your e-mail and I will answer your questions tonight.

thanks....jeff 

Dec 04, 2006 04:23 AM
JudyAnn Lorenz
Bar JD Communications - Mansfield, MO
Virtual Marketing Consultant
The administrative assistance and logistics support that I can provide while not living in the specific neighborhood of a client are what made virtual assistance sing to me.  In 2003, I lived in Wyoming's high desert, 90 miles from anything.  I had built a skill set that was of little use in my own neighborhood just because I couldn't leave the machine alone.   I had my own real estate brokerage and saw an article about virtual assistance.  "Hey, I can do this!"   Bingo! Since then, I have added even more skills and made some terrific contacts.  Realtors were among the first to 'get' the idea of how a VA could work for them, but there are many other fields who benefit from the support of a VA.
Dec 04, 2006 02:56 PM
Deb Salkeld
Diversified Data Solutions, L.L.C. - Macomb, MI
Your Real Estate Virtual Assistant

I recently had a bad experience with a real estate agent. They were incensed that I was working on a competitor's site. They weren't even my client - the competitor was my client.  I don't take two clients in one selling area for a reason...

Anyway, they wrote a really nasty email to my client and me, that they resent someone from another area, pretending to know about THEIR area. They indicated they'd spent THOUSANDS OF HOURS making their site informative, and really didn't like my client building an equally good, if not eventually better, site!  I was dismayed that some real estate agents still can't "get" that we help, not hurt, business....

Dec 07, 2006 12:14 PM
Nancy Ruben
An Assistant On Call - North Augusta, SC
REVA, CRESS

Hi Laura,

I really enjoy reading your blog here on AR.  I am a REVA and I have myself set out on trying to answer the tough questions of "what can a VA do for you?"  I have started to blog about it here on my blog on AR in a 4 or 5 part series.  I would love for my fellow VA's to take a look at it and post comments on what I have left out.  I am sure that I have left out some items - it really is hard to put what we do in a nutshell isn't it?  When you think of one thing to add, you think of 5 others that you could mention at the same time!

If any of you fellow VA's (or anyone) have time, please just visit my profile, click on my blog, let me know what you think, and post away! I would love your help in completing my attempt at a virtual assistant definition.  Like I say in my post.  I can always learn more, and I am eager too!

Thanks for your help to me, and for helping others to get a more complete view of the virtual assistant industry.

Nancy 

Jan 29, 2007 02:06 AM
John Willis
None - Versailles, IN
Laura - I just want to thank you for your consistent informative posts on the VA industry and how they can help agents to improve their business.  You have a wonderful way with words.
Jan 30, 2007 04:58 AM
Courtney Fontenot
Alpha Prosperity Management - Missouri City, TX
NAR Certified REPA, REW

Wow, thanks for the posts. Really great information, especially for other VA's like myself.  Is there going to be a part three to this? I really enjoyed the info about what real estate agents should prepare for before delegating work projects to VA's. Agents can have a hard time letting go sometimes.

Thanks again for your excellent information.

Mar 15, 2007 12:10 PM
Gwendolyn Wrigh
Victory Virtual Solutions - Beaufort, SC
Victory Virtual Solutions
Good stuff here Nancy...This helps RE Professionals to come into this with a wealth of information.
May 25, 2007 02:58 AM
Linda Reynolds
Bradenton Real Estate - Linda Reynolds - Bradenton, FL
Bradenton Real Estate
This is a great post.  Our market went soft and I had to lay off my assistant which broke my heart because she was the best.  She was able to get another job and has been promoted because she is so good.  I am going to mention this to her to see if she may be interested in becoming a virtual assistant.
Jun 01, 2007 11:23 AM
Laura Monroe
Inman News - San Francisco, CA
Dir. of Industry Engagement & Social Media
HI Linda~ Thanks for commenting! I'm sorry to hear about you assistant:( I know that kind of thing happens all the time. It's always good to know a VA who may be ale to step in and help out, without having to pledge a full time position. Take care
Jun 13, 2007 01:44 AM
Jeremiah Johnson
4 Sale Tours - Sacramento, CA

Perfect service for any agent. I see you are doing a site for KW Agents. Thats a good move considering we are gaining 1200 new agents every month. Are you going to looking for local agents in local areas to promote your KW services?

Jun 25, 2007 07:44 AM
Laura Monroe
Inman News - San Francisco, CA
Dir. of Industry Engagement & Social Media
Hi Jeremiah~ My local KW MC has about 300-400 agents with many smaller offices nearby, so I've made strong connections there, but mainly I'm looking to spotlight more marketing efforts in the Bay Area. I'll be doing some speaking at some classes about the use of virtual assistants as an option in a shifting market, as well as for building teams within the MREA business model. Thanks so much for commenting:) Be sure to let me know if I can help out in any way..
Jun 25, 2007 07:51 AM
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS
Laura - I was going to suggest that you write about what an agent should do before considering/hiring a VA but here I find that you've already done it.  Good for you!
Nov 24, 2007 09:04 AM
Jeanne, Liz, & Scott Wolfe
Smith & Associates ( www.jeannewolfe.com ) - Tampa, FL
The whole VA thing is new to me, Ta=hank you for filling us in!
Jan 02, 2008 12:35 AM
DeAnna Troupe
Learn Small Business - Stone Mountain, GA

Thank you so so so much for posting this, especially the part about most vas charging more than $30 per hour.  I'd love to post a link to this series in my own personal blog.  I also want to post this link as a handy tool to the other virtual assistant forum I am a part of.  Let me know if this is okay.

DeAnna Troupe

DeAnna Troupe's Virtual Assistant Service

Jun 30, 2008 11:14 AM
Dan Quinn
The Eric Steart Group of Long & Foster Real Estate - Silver Spring, MD
Dan Quinn

Laura,

It seems like I am a latecomer to this VA phenomena.  I have learned about this through Michael Russer and am fascinated.  I will continue to read your posts and think about how I could use a VA to help promote more business.  Thanks! 

Dan

Aug 21, 2009 01:05 AM